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Marketing terms in the digital landscape

  • Buzz / Conversation = Number of comments
  • Conversation of visitors into leads = Conversation rate
  • Credibility = Links to the site
  • Engagement = Duration of visit
  • Intertextuality and future intentions = Where they click next
  • Reach = Number of unique visitors
  • Reputation = Pagerank
  • Stickiness = Return visits

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Posted in Online Marketing. Tagged with , .

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  1. kenneth mun said

    here’s 1 buzz for u.

    may add some stickiness next time.

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