Myron Tay : The Blog

The Brand Gap

‘The Brand Gap’ by Marty Neumeier
Key Takeaways

If you can’t tell who’s talking when the trademark is covered, then the brand’s voice is not distinctive.
If your audience can’t verbalize your concept, you’ve failed to communicate it.

Blogger for president?

The blogger and ex-CEO of NTUC Income, Tan Kin Lian seems set to run for presidency. I’m still not sure what I think about this but The Online Citizen has an interesting mix of views. And, apparently he’s asking for 100,000 signatures :
I wanted to take a different approach – to create awareness, to educate [...]

The silence is deafening

While on the train back home re-reading Guy Kawasaki’s ‘Art of the Start’, the guy to my left made a comment that it was a good book.
“Ya, it is”, I replied and went back to my reading – What I should have done was to say something.
‘I’m an avid fan.’
‘Did you know he has a [...]

Should your business blog be your homepage?

Dee Barizo over at Business Logs answered my query on the placement of the blog on a corporate website.
To answer this question, I think you have to consider your primary business model. Do you have actual products and services that you sell? Or are you trying to make money by selling advertising?
Thank you.

European pricing

Spent a night in Phuket trying to get some last minute shopping done – Like most Singaporeans, it boiled down to haggling for the best deal. Only until the shopkeeper delivered his pitch.
“$380 Bhat very cheap already! I give you Asian price. European price at least $780 Bhat.”
I’m sold.
But this got me thinking about the [...]

Are you Linked In?

LinkedIn is a business networking site – probably the easiest mean to engage in social media technology for any business. Think of it as a virtual rolodex. On Steroids.
If you don’t have an account, you can start by connecting with people you know. Share and solicit recommendations within your network to increase visibility. Build relationships. [...]

Fortress of Solitude

Exhausted and exhilarated – in other words exactly as you expect a long overdue holiday to be.

On branding

ThirdWay Advertising has an interview with Jonathan Salem Baskin (Author of Branding Only Works on Cattle)
Branding is glorified awareness, if that, and it’s more notable for what it doesn’t do, like drive sales, support higher prices, or improve customer satisfaction.  For all the talk of engaging customers, branding is inward-looking; it addresses absolutes of what [...]

The truth about business blogging

Business blogs can be the most direct path between you and your customer BUT most of your customers don’t even bother reading blogs.
Business blogs can create opportunities for you to have a conversation with potential customers BUT most won’t bother commenting, much less create a meaningful conversation.
Business blogs can show the human side of your [...]