Google’s Webmaster Guidelines provide general design, technical, and quality guidelines. Below are more detailed tips for creating a Google-friendly site. Give visitors the information they’re looking for Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. In creating a helpful, information-rich site, write pages that clearly and accurately describe your topic. Think …

If you are like most people in today’s age, you have more than one way to search the internet. From web-friendly phones to tablets, there is a growing amount of people searching for products and services on their mobile devices. However, most websites are not made with mobile search engine optimizing in mind. A lot of companies think that it is an ‘extra’ when looking at a total strategy game plan for their SEO and unfortunately they could not be …

Speed of your Website A slow website will always be very detrimental to your visitor’s experience. It can play a major factor in your bounce rate. The days of dial-up are over and people don’t have the patience they used to. If they are stuck on a page waiting for 5 seconds while it loads they are most likely to simply hit back and pick the next search engine result to find what they are looking for. In my experience, …

After a grueling meeting with your business partner, you finally decided that you need to market your product or service online. Your market research says that your target customers are techy savvy customers who spend a lot of their time on the Internet. Problem is, you do not have a big budget like those corporations who spend millions of dollars on advertising cost. So, what do you do? Google AdWords may just be what your business needs. This is Google’s …

Running a digital marketing agency, my team and I are liable for the creation, editing, publication, and improvement of dozens of items of content weekly. We attempt to make relevant, purposeful, and ultimately helpful info for our readers. But, we tend to sleep in the globe of the web, and despite however useful our content could also be if nobody sees it, it doesn’t matter. So, however, will we optimize our content for search, however, produce content for people? The …