We often tell stories about the myths that create the artists we love. This is simply because not everything in life is all about utilitarianism (e.g. your house or car). We have special relationships with the stories we tell and the things we own, but most particularly with art. By defining what makes your company unique you will be able to translate this difference into an effective marketing strategy. Once you truly understand how you are different than your competition …
I write about Random Musing in Singapore
In this post, I want to talk briefly about creativity and why it is an important part of our lives. There is a lot of literature on creativity, but I want to focus on 3 areas: identifying and nurturing creativity in your own work, how you can nurture the creativity of others, and how you can use your own creativity and the creativity of others to create something new. If you’re like me, you have probably heard people say things …
The Dunning–Kruger effect is the tendency of underprepared people to provide evidence that they are overprepared. It is the phenomenon that winning at something often requires little preparation. In other words, the underprepared person has no idea what hard work is or how to do it, so they give an impression of being very well prepared – and therefore successful – while being a complete failure. Or perhaps even worse: the overprepared person gives false evidence of their success, by …
This was designed by Steve Jobs in what is now known as the first version of the Apple brand guidelines. Even though it has changed in terms of layout and graphics over the years, this philosophy still showcases its original purpose: to define a humanized brand experience. Here are some key takeaways on building a great mantra: Speak to the human needs Eliminate the unnecessary and focus on the core values Have a discerning eye and don’t miss out on …
A lot of people think the internet is a ‘below-the-line’ marketing channel. But I see the digital space as more of a market than a marketing channel. Companies can learn a lot from consumers in this market – whether or not they’re selling online. And they can and should use this information across all aspects of their marketing. We recently reviewed a client’s web traffic data and realised that despite all the options on the homepage, users were predominantly using …
I’ve been thinking a lot recently about what makes a great online experience as opposed to one that’s merely OK. And what does it for me is the experience that shows me that someone cares about me. You know – that warm, fuzzy feeling that instead of just slapping this thing together this thing that I’m looking at – that I’m using – someone has gone the extra mile and really put in the extra effort to make my experience …
You can’t bullshit web users. They’re determined to get what they want as fast as they can. If you don’t give it to them they’ll find it somewhere else. Listen to what users want and give it to them in the easiest, most direct way possible. If you’re not doing that already, you’re doing something wrong. You need to change what you do. You need to do it now. Users first. Design second. When we’re designing the 狮城攻略 (http://scgl.sg) website, …
Have fun, it brings a smile to your face and the world around you becomes more enjoyable. If you can make people smile, they will be more likely to open your message and read it. And if they’re reading it, then they will be more likely to like what you have to say.
We live in an Internet age, and what that means is that we live in a world of engineering. Our world is largely shaped by the ideas brought forth by engineers which creates systems that are increasingly built to work on the engineering principle – which means, if it is engineered well enough, it will function as intended without fail. It also means it’s all binary, measurable, and trackable. Everything’s out in the open. It’s easy to see what’s going …
Starting this May, we’re (Otaku Interactive) moving our office to a bigger and brighter environment in Yishun, where we will have plentiful space to serve your every need. By taking advantage of a larger workplace for our larger team, we will have closer cooperation and communication within our company. This centralized workplace will allow us to well coordinate with different functions, in order to provide you with one-stop marketing, event and printing solutions. Our contact number and email remain the …
Why Outsource? You have probably heard of, or perhaps you are even evaluating outsourcing firms to provide you with the required service. But, is outsourcing really beneficial to your business? In this article, we will discuss how your business can achieve competitive advantages through proper outsourcing. What is Outsourcing? Outsourcing can be defined as “the assignment of specific work to a third party for a specific length of time at an agreed price and service level.” and is typically about …