* Currently open for managed digital marketing consultancy. Click on the chat button on the bottom right to initiate a conversation today!

A results-driven hustler. My prior experience as a designer, adman and technologist in my work as a professional freelancer has led me to believe that good design can make all the difference; not just aesthetically but also enhancing business processes and business thinking.

My exposure to both the technological and human aspects of communication have honed my skills in management, propelling a life mantra boiled down to a single word; Tenacity.

I have assisted hundreds of SMEs in getting their marketing/content initiatives off the ground through Otaku Interactive and have helped companies craft marketing initiatives, both online and offline in the most cost-effective and efficient way possible.

My work involves various aspects of the digital marketing process; including defining the overall marketing strategy, writing and distributing press releases, SEO, pay per click advertising, content creation, setting up and building social media communities, compiling market research, optimizing campaigns, analyzing traffic data, launching and optimizing, design, mobile, and email marketing campaigns etc; in Singapore and across South East Asia.

I have authored the guide to ‘Building your Website for Success’, an actionable guide aimed at anyone interested in Search Engine Optimisation, Social Media Marketing, and Inbound Marketing (http://otaku.com.sg/seo-singapore-guide) and an ambassador for Adriel.Ai, an Ai-based digital advertising platform that get the right customers for your business.

Digital Marketing Specialties

• Consumer Journey Insight, Target Segmentation, Value Proposition and Brand Strategy, Strategic Partnerships.
• Data-driven Digital communication & Engagement Strategy (Google Data Studio, Klear, Meltwater, Sysomos, Crystal Ai, Buzzsumo, SEMRush etc)
• Performance Marketing, paid / owned / earned digital media (SEO/SEM, analytics, display, email, social, mobile, advertorial, blog)
• Lead Nuturing (Freshworks, Hubspot)
• Social Media Marketing (Facebook, Instagram, WeChat, 微博, 抖音) and content localization
• E-commerce (Taobao, Tmall, Lazada, Zalora, Shopee, Blibli, Tokopedia)
• Branding, Graphic and Website Design