The freelance market in Singapore is growing exponentially and the freelance scene here is very competitive. There are so many talented individuals out there that you may find it hard to choose a freelancer. However, the best freelancer is the one that is right for you. In order to choose the best freelancer for your project, there are different factors that you need to consider. This blog will focus on these considerations and how you can find the best freelance web designer for your project.
A freelance web designer is a person who is hired by a company to design the layout of their website. They create the look and feel of the website, including the overall design and the colors used. They also design the user interface and the layout of the website. In order to get the best results from your website, it is important to make sure that the layout of the site is designed properly. It is also a good idea to make sure that the layout of the site is kept up-to-date with any new technology that is available. For example, if a company has its website designed today and it is a fairly simple website, the layout will not need to be updated for a while. However, if it is a more complex website, then it might need to be updated more often in order to keep it current.
Many startups are turning to freelancers for their website design and development. However, finding the right freelancer is not easy and it can be quite a challenge to find reliable, trustworthy freelancers who meet your needs. Here’s how you can find someone who has both experience and talent.
When choosing whom you want to work with, think about these three things: How do their skills match up with what you want? How do they fit into the overall vision of your company? What is the after-sales support like? Hiring a freelancer should always go hand-in-hand with market research because once you know exactly what kind of skills are needed, you should be able to prioritize which ones need help right now. Before you engage a freelance web designer, you should think carefully about the following:
- Who are they?
- Why are they good at what they do?
- What skills do they have?
- How will you make use of those skills in your business?
- What types of projects would they be good at doing?
- How to find the right freelancer?
In the early days of your startup, you will spend a great deal of time refining the look and feel of your site. This is more than just a superficial aesthetic, much more like a redesign, since this is not just an appearance of your site – it is what it’s going to say about you and your company.
I’m going to spend some time discussing how to do it right: getting a designer who has their own design house in place and who can offer you real value rather than just “stealing designs.”
In order for this to work, firstly, you need someone who knows how web design works and can help guide you through the details. Secondly, it needs to be someone who understands what you want from the project so that they understand where you are coming from. Lastly, it needs to be someone that you can trust with your money (so that they don’t take advantage of your inexperience or shyness)…with those in-between people being the best possible freelancers for these three reasons:
- They know good work doesn’t come cheap
- They know how web design works (and not just theoretically), which makes them easier to work with
- They are self-motivated enough to leave an environment where they feel they are not contributing.
There are many ways to hire a freelancer, but most of them are either too expensive or too difficult. And the latter is probably not the right way to do it at all.
Let me explain why – The good news is that the price of hiring a freelancer depends on multiple factors, such as how long you’re looking for, how complex your project is, how much you’re willing to pay, and so on. The bad news is that these factors are not as easy to pin down as you would believe. You never know when you will need someone to finish a project just in time or close enough for delivery. With this knowledge, you can start evaluating the options and make a lot of educated guesses about what will work best for your business.
In Singapore, freelance web designers are few in number compared to their overseas counterparts – I’m not counting those who can only download a free wordpress theme and edit from there. That being said, there are still some decent agencies out there and they may provide better value than any freelancers you can get locally.
It is still very important that your business has an identity, something that differentiates it from others in your niche, so it makes sense that you find someone who can help with this identity creation process.
Hiring a freelance web designer shouldn’t be seen as a replacement for marketing your company yourself; rather it should be seen as part of your overall marketing strategy — something which can complement both — something which needs to work both ways:
- To increase brand awareness
- To strengthen the relationship between your company and its community
A Short History
When I was a young web designer, I always had the feeling that there were two kinds of people in the industry. There were those with multiple ability sets, who could excel in any area and could take on projects that no one else wanted to do (I’m looking at you, Cory Doctorow). And there were those who worked on a specific type of websites or apps and didn’t have a lot of flexibility to work anywhere.
As I got older and started working as a full-time freelancer, I became comfortable with the latter group because it was easier to find work where you had more control over your own time. But still, at some point, I had a realization that being successful as a freelance web designer doesn’t necessarily mean being a craftsman. It can be very hard to maintain an artistic vision that is well within the scope of what is feasible for the client.
I found it helpful to think about what the difference between professional designers and creative freelancers is…and then apply it to myself when comparing myself to most other designers out there. The first point is that for most small businesses, having someone build their website for them is more important than having someone design their logo or business card (both ways are valid approaches). It’s not just about how good you are at designing; it’s about whether or not your decisions will give your company credibility and value. When you’re designing for yourself versus other people, you have more leeway over what your company looks like…but you also run into pitfalls that can be avoided if you pay attention to directionality (the process by which content is created) and consistency (what comes across as coherent throughout).
The second point is that while most freelancers have access to tools like Photoshop or Illustrator or Sketch which allow them to make some pretty amazing designs, they also have limited experience in certain areas — so they might not know how best to execute certain functionality or do something different from what everyone else does. For example:
- They might be experts at CSS but not understand how typography works;
- They might use iconography but lack knowledge about the best fonts for body copy;
- They might know how well web pages should look but aren’t sure where an image should go;
- Or maybe they don’t care about color palettes but want something bright so visitors can focus on your brand/business.
- They might be creative but have no idea how to optimize your website for SEO or conversion rate.
You are looking for someone who understands design principles and doesn’t mind being guided by you on how best to deliver your vision (without necessarily being an expert in every area of design).
These people should be able to tell you exactly what they need and can make it happen; they should also be able to deliver a finished product on time and within budget. They might not want to be involved in creating content or writing copy, but that is not their core experience anyway.
A good freelance web designer will know exactly how to do this kind of work so that you don’t have any wasted work or time on your hands when you finish your project: he/she will tell you what matters most at any given stage, from design through development and maintenance, which projects he can handle independently if needed (and which ones he needs assistance with), whether he is available on weekends or the when he’s out of town, etc.
If you are a Singapore business and are looking to hire a freelance web designer, I am more than happy to help you out. I have been in the industry for more than a decade and have produced some of the best results for our customers, who are now our long-term clients.
As an independent web designer in Singapore who focuses on making your business look great online. I create professional websites that can be easily maintained by you and your team. With my help, you can get a new website for your business that will help your brand grow.