Is the Speed of Your Website Hurting You?

Speed of your Website

A slow website will always be very detrimental to your visitor’s experience. It can play a major factor in your bounce rate. The days of dial-up are over and people don’t have the patience they used to. If they are stuck on a page waiting for 5 seconds while it loads they are most likely to simply hit back and pick the next search engine result to find what they are looking for.

In my experience, a recommended website load time is 2.5 seconds or less. If your website is higher than this, then I would recommend looking at different ways you can improve your speed.

Website Speed Test

My Website’s Speed Is Slow… What Can I do?
So at this point, you probably tested your website’s speed and are maybe wondering what you can do to improve the speed. There are different free and paid things you can do to improve your website’s speed. Below are four of my recommendations.

1. Web Host

The biggest factor that plays a role in the speed of your website is your web host. If you are on a small website, you are most likely on a cheap shared web hosting plan. The name of the plan itself really defines what it is. The term “shared” means that your website is hosted on a server along with a lot of other people’s websites. So what are your options?

Everything really boils down to three different options.

Dedicated Server & Professional Managed Hosting (most expensive option, but fastest speed)
VPS (mid-range price with mid-range speed)
Shared Web host (cheapest option, but also the slowest speeds)

2. Caching Plugin

If you are running WordPress, there are a number of free plugins you can use that will cache items on your website to increase the load time speed. The plugin I recommend is W3 Total Cache. In W3 Total Cache I recommend enabling Page Cache, Minify, and the Database Cache.

To clear the cache you can simply go to the “Performance” dashboard and click on “empty all caches.

3. CDN/h3>
Another thing you can do to speed up your website is to use a Content Delivery Network (CDN).

A content delivery network or content distribution network (CDN) is a large distributed system of servers deployed in multiple data centers across the Internet. The goal of a CDN is to serve content to end-users with high availability and high performance. CDNs serve a large fraction of the Internet content today, including web objects (text, graphics and scripts), downloadable objects (media files, software, documents), applications (e-commerce, portals), live streaming media, on-demand streaming media, and social networks.

4. Compressing Images

Another thing you can do if you are running WordPress is to use an image compression plugin. Uploading full-resolution images onto websites, especially those on small shared web hosting plans, can really slow down the load time on your website. You would be surprised how much some images can be compressed without quality degradation.

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