Facebook Marketing is broken at the very core. It’s broken because for whatever reason, your focus is wrong. I’d say at least 90% of Facebook Page owners have one of the following as their #1 goal: get more likes, or convert likes into sales. You may have pressure from your boss to get more likes and make more sales. You may be a traditional marketing professional who’s been accustomed to measuring the ROI of your campaigns. The problem is that …
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Hello! I am Myron Tay, a digital marketing specialist and certified management consultant specialising in sme grants application for Branding and Digital Marketing in Singapore with over 15 years of experience working with MNCs, startups, small businesses and individuals to achieve their digital marketing goals.
Do you feel that your online business isn’t growing as fast as you would like? Or maybe you’re a complete newbie at all of the digital marketing stuff. I can help! Businesses and individuals are not so different when it comes down to things like website design, search engine optimisation, social media, content marketing, link building, email marketing and other forms of digital marketing. There are many important parts to running an online business or a website and it's more than what just Google Analytics or Google Adwords can give you. That's where I come in! I have helped a wide range of clients achieve their digital marketing objectives - From Facebook to LinkedIn, Google Adwords & Programmatic Ads and everything in between, I am here for all-round digital advice.
What is Conversion Rate Optimization? Conversion Rate Optimization (CRO) for eCommerce is the science and art of getting more of your online store’s visitors to purchase, without getting more traffic. For eCommerce stores, the conversion rate is typically defined as the percentage of unique visitors that make a purchase. Say for example you have 10,000 unique visitors to your online eCommerce store each month, and your conversion rate is 2%. This means 200 of these 10,000 unique visitors made a …
With a user base of more than a billion, Facebook has a huge impact on how we communicate and interact. Businesses of all kinds use Facebook as a platform to reach out to their customers and Facebook marketing has become a big part of what they do. Here are some great Facebook marketing tips that you need to know if you want to succeed. 1. Completely Fill Out Your Page’s Profile Be smart– the last thing you want is a …
Your Facebook fans do not want to see your sales pitch in their Newsfeeds. So what do your fans want to see? What type of content will they (gasp!) value and willingly engage with? Facebook breaks down posts by these three types of content– and shares which one drives the most engagement. Posts about the Product or Service Posts about the product or service are definitely the most common type of post Facebook users see– and this isn’t necessarily a …
Data can be an amazing thing. Especially for a growing eCommerce business. It’s quite easy to get access to every single piece of information that you could possibly need. You can use this data to identify where to tweak your eCommerce business and track the effects of the changes that you make to your products, operations, and marketing. But as you may have guessed, there’s a tradeoff. There’s such a thing as too much data. You could spend all day …
An eCommerce business without a robust email marketing strategy is like a defanged python. You simply cannot compete with your competitors if you don’t make email a priority. Email marketing can seem overwhelming, especially when every marketer is also thinking about social media, SEO, and content marketing. I’m not suggesting you drop those things, but I am suggesting that you take a closer look at how email could explode your business. After all, 91% of consumers check their email every …
Local marketing, particularly local Search Engine Optimisation (SEO), is going to be one of the big things that companies improve upon as we enter into the New Year. Local SEO is more important than ever as Google continues to update their algorithm and try to give users the move relevant results, which is most often local results. The only trouble is that optimizing your website for local SEO takes time and careful planning. In many cases, companies will hire and …
Digital marketing is the marketing of a website, application, or another online service. It involves the use of technologies such as email and social media to promote products and services. The benefits of digital marketing include improved customer satisfaction and better conversion rates, increased brand awareness, increased sales, and reduced cost. Digital marketing has become an essential part of our company’s strategy. We understand that digital marketing is important in building our brand and identity, but it’s also important to …
Any marketing industry individual will tell you that marketers love buzzwords. Whatever the current new trend is, clients hear it and want it. Social Media has been the most famous buzzword but it is important to realise that it is not just a trend. The start of any good business is a relationship. Whether it is a handshake or a swipe of a credit card, there is a bond of trust that is built between the customer and the business. …
If you are like most people; when thinking of ideas for website content you go back to articles and written content. While one of the most important aspects of having great content is great and unique writing, there is a lot of content that many people overlook that is a part of the total marketing package. When you think of any business, what is the first thing that you think of? More than likely, what you attach to the business …
I am continually amazed at just how confusing the average website is for the average user. There are great lessons to be learned from watching a new user navigate a website in an attempt to achieve their goals. If you’ve just spent three months or more working closely with your web design partner building your site from the ground up, you never get the opportunity to experience the finished website through the eyes of a customer visiting for the first …
The most successful companies over the coming years will be the ones who don’t shout at customers. Instead, they will listen to them, be honest with them, empower them, build relationships with them, and connect them with other like-minded people. If companies do these things well then they will turn their customers into powerful advocates for whatever it is they are trying to sell. They’ll create tribes of influencers, rather than demographics of consumers. They’ll create a movement of passionate …