You can’t bullshit web users. They’re determined to get what they want as fast as they can. If you don’t give it to them they’ll find it somewhere else. Listen to what users want and give it to them in the easiest, most direct way possible. If you’re not doing that already, you’re doing something wrong. You need to change what you do. You need to do it now. Users first. Design second. When we’re designing the 狮城攻略 (http://scgl.sg) website, …
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Hello! I am Myron Tay, a freelance digital marketing specialist, certified management consultant and EDG grant consultant in Singapore with over 15 years of experience working with MNCs, startups, small businesses and individuals to achieve their digital marketing goals.
Do you feel that your online business isn’t growing as fast as you would like? Or maybe you’re a complete newbie at all of the digital marketing stuff. I can help! Businesses and individuals are not so different when it comes down to things like search engine optimisation, social media, content marketing, link building, email marketing and other forms of digital marketing. There are many important parts to running an online business or a website and it's more than what just Google Analytics or Google Adwords can give you. That's where I come in! I have helped a wide range of clients achieve their digital marketing objectives - From Facebook to LinkedIn, Google Adwords & Programmatic Ads and everything in between, I am here for all-round digital advice.
A lot of people think the internet is a ‘below-the-line’ marketing channel. But I see the digital space as more of a market than a marketing channel. Companies can learn a lot from consumers in this market – whether or not they’re selling online. And they can and should use this information across all aspects of their marketing. We recently reviewed a client’s web traffic data and realised that despite all the options on the homepage, users were predominantly using …
Too often websites and applications are produced without a clear, objective understanding of the “real needs” of their end-users. These needs are generally very different from the perceived needs that are thought to be accurate by particular stakeholders in a project. It’s important to take the time to ensure that these real needs are clearly found and understood by all involved. Without adequate discussions, observation, and validation of ideas with stakeholders and users, it is pretty much impossible to know …
Today I had a stark realisation: I no longer depend on Google to find stuff. I still use it to locate things: e.g. “klook activities”. But I rarely – if ever – use it to find businesses, places to visit, interesting blogs, etc. The difference between finding something and locating something might seem mere semantics, but it is essential to this discussion. When you’re trying to find something you don’t know exactly what you’re looking for – you are searching …
狮城攻略 was a pet project created inhouse at Otaku a year ago, to create a Singapore-centric online publication for Chinese nationals to assimilate and live as Singaporeans over WeChat (scgl910); and a little over half a year back we launched the web version of the page. Today, we touch on more topics that are relevant not just to this group of people but for those who are more versed in our mother tongue. We’ve noticed that most content portals produced locally …
It appears to be quite easy: “If the Chinese consumers are my target audience, do you need to have a mandarin language version of our corporate website?” The answer is pretty strightforward. If you present your website in mandarin to the Chinese, you will be considered to be a more relevant business – at least you are able to convey the right message to these individuals and gives the impression that you do care. But this doesn’t mean that these …
The current pandemic has been an interesting ride for brick-and-mortar, multi-channel retailers. Reading the headlines, many retailers believed that they too could be eclipsed by an online pure-play that had access to the capital and multiples of the public markets. Given the equity market valuations at the time, who wouldn’t? Heated conversations during this time ranged everything from “how fast can we build this site?” to “is there a potential to carve this division out?” to “how much more can …
Normally making a campaign is simple, at least in theory. The client has the money and the final objective, the agency brings the creative and strategic vision to get there, and everyone else – the talent – are paid to do what they’re told. Of course, they’re all experts in what they do, and utterly indispensable to the final result, but they’re playing a role in a plan dreamt up by the agency. But YouTube is another country, and working …
Why are we fans of particular brands? What makes us not just buy its products, but actually enter a mental state in which we embrace myths, symbols and the power that comes from a whole community of like-minded fans? How does the phenomenon begin? We become confident of a brand through incremental positive experiences with the brand’s performance. We develop favourable attitudes towards the brand as it gradually becomes a part of our daily routine. We find ourselves looking out …
The goal of any business website is to generate more leads for the company. It’s a very easy concept to understand, but succeeding in generating consistent leads can be tricky to execute. In some cases, you will find that your efforts that were once generating plenty of leads have begun to grow old and become less effective in attracting prospects. If you feel like your company has hit a wall in terms of lead generation, check out these ideas for generating …
Two of the most popular trends in marketing right now are growth hacking and content marketing. Growth hacking is a marketing technique designed to turn clever hacks into fast-paced product growth. Content marketing is also about growth; if you’re creating content, you’re doing it because you want to grow your traffic and reach more people. If you’ve incorporated either into your marketing plan, you’ve likely seen promising results… so why not take it a step further? What if there was …
Starting this May, we’re (Otaku Interactive) moving our office to a bigger and brighter environment in Yishun, where we will have plentiful space to serve your every need. By taking advantage of a larger workplace for our larger team, we will have closer cooperation and communication within our company. This centralized workplace will allow us to well coordinate with different functions, in order to provide you with one-stop marketing, event and printing solutions. Our contact number and email remain the …