On the greatness of Apple

This was designed by Steve Jobs in what is now known as the first version of the Apple brand guidelines. Even though it has changed in terms of layout and graphics over the years, this philosophy still showcases its original purpose: to define a humanized brand experience.

Here are some key takeaways on building a great mantra:

  1. Speak to the human needs
  2. Eliminate the unnecessary and focus on the core values
  3. Have a discerning eye and don’t miss out on a full picture of reality
  4. Empathy is key when it comes to understanding our users’ needs, as well as using it to make decisions about what we build for them.
  5. Focus is extremely important when working in any sort of environment that expects on-time delivery or producing results quickly because if you focus hard enough, you won’t have time to pay attention to everything else going around you which allows you not to lose sight of what’s important: finding ways to make your users lives better.

On Creativity

The Dunning–Kruger effect

Be Nice

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