In my experience, many companies don’t really have a proper b2b marketing strategy in place until they are already in the market and have a clear idea of what they want to do. That being said, it is also an area where almost any company can benefit from some good practice and help them improve their overall performance when it comes to these efforts. In practical terms, what does “b2b marketing strategy” mean? It basically boils down to how you …
I write about Branding in Singapore
Anyone who has been into digital marketing for some time now has heard or come across the term branding at a point in time. The purpose of this blog is to explain to you what is branding, the factors that go into branding, the importance of branding your company and product, and how you can achieve the same.
You know all those sites and blogs that are inundated with life insurance agent job ads? They look a lot like the ones you see on your Facebook feed. And it’s true if you’re looking for agents to go in for a particular insurance product, it’s not hard to find them. The problem is that many of these ads target people who have no idea what they want. That’s why so many agencies have tried to create a “recruitment strategy”. …
After experiencing growth in their business, Agile 8 Advisory wanted to update their brand and digital presence and increase their market awareness. They approached Otaku to redesign and modernize their website, and develop a new brand position to reflect their business and its offering. The rebrand of Agile 8 was focused on the premise of ‘Infinite Solutions’, illustrating the benefits of the cross-over between their unique business skill sets and partnerships. A bold color palette and bold lettering were developed …
Customer loyalty is talked about a lot these days. What is it? It’s easier to explain through examples. Think of the loyal Apple fans who line up for hours, sometimes days, just to hand over hundreds of dollars for the new iDevice. Think of the Star Wars fans who dress up for events and movies, buy box sets, figurines and discuss obscure details endlessly on message boards. Think of the Toyota loyalist who’s the proud owner of 3 different models, …
Why are we fans of particular brands? What makes us not just buy its products, but actually enter a mental state in which we embrace myths, symbols and the power that comes from a whole community of like-minded fans? How does the phenomenon begin? We become confident of a brand through incremental positive experiences with the brand’s performance. We develop favourable attitudes towards the brand as it gradually becomes a part of our daily routine. We find ourselves looking out …
I’ve just been asked this question by a client and I’m not so sure my answer was right. I said, ‘A good business card identifies a person with a product, brand (and/or) company and gives the contact details for that person.’ I didn’t mention creativity or design. Should I have done? I know it completely depends on the person and the context of the job, however, I started thinking about business cards and where they fit in the scheme of …