In an era where every company is utilising almost every possible type of marketing channel, it is more crucial than ever to seek out strategies that ensure that your brand stands out from the competitors. Deciding on the correct multiplier can be greatly beneficial and produce significant results. If the aim of your marketing strategy is to captivate attention and improve the image of your company, you might want to consider adding a celebrity into the mix. The 2014 collaboration between …
I write about Branding in Singapore
Anyone who has been into digital marketing for some time now has heard or come across the term branding at a point in time. The purpose of this blog is to explain to you what is branding, the factors that go into branding, the importance of branding your company and product, and how you can achieve the same.
Color is one of the most important parts of design and marketing. It can signify qualities that are positive or negative. It can also create different emotions in the minds of the consumer. The Importance of Colors in Branding Some people may see colors as a source of power and flexibility. Others may see them as distracting and ineffective in branding tasks. In any case, Colors in Branding can be extremely important in making your marketing or branding efforts effective. …
Customer loyalty is talked about a lot these days. What is it? It’s easier to explain through examples. Think of the loyal Apple fans who line up for hours, sometimes days, just to hand over hundreds of dollars for the new iDevice. Think of the Star Wars fans who dress up for events and movies, buy box sets, figurines and discuss obscure details endlessly on message boards. Think of the Toyota loyalist who’s the proud owner of 3 different models, …
Why are we fans of particular brands? What makes us not just buy its products, but actually enter a mental state in which we embrace myths, symbols and the power that comes from a whole community of like-minded fans? How does the phenomenon begin? We become confident of a brand through incremental positive experiences with the brand’s performance. We develop favourable attitudes towards the brand as it gradually becomes a part of our daily routine. We find ourselves looking out …
Few forms of marketing tools have as much of an impact on your business as your logo. So it is no wonder that you may want to hire a professional to design a logo for your business. But with so much information floating around it can be hard to know what to look for and what to avoid. This blog will look at the different things that you should consider when looking at logo design to make sure that you …
I’ve just been asked this question by a client and I’m not so sure my answer was right. I said, ‘A good business card identifies a person with a product, brand (and/or) company and gives the contact details for that person.’ I didn’t mention creativity or design. Should I have done? I know it completely depends on the person and the context of the job, however, I started thinking about business cards and where they fit in the scheme of …