What is a good amount of website traffic for small businesses in Singapore? This is a difficult question to answer, as it depends on the specific business, industry, target audience, and goals. However, in general, a good amount of website traffic for small businesses in Singapore would be at least 500 to 2000 unique visitors per month. This will ensure that the small business has a steady stream of potential customers and prospects. It is important to note that website …
I write about Digital Marketing in Singapore
Digital marketing, in the simplest form, is leveraging internet-based platforms and resources to reach consumers. Successful digital marketing strategies are based on a sound understanding of consumers and their behaviors, and it requires a broad set of marketing skills to fully leverage the opportunities that the digital landscape presents.
As brands expand their digital presence, they eventually reach a point of saturation where it becomes difficult to grow an incremental business. The job of a digital marketer is to find ways to stretch this point and keep the business growing. This may involve finding new ways to reach potential customers or developing new strategies to keep existing customers engaged. Before you can even begin to think about your media strategy, you need to take a step back and understand …
STP stands for Segmentation, Targeting, and Positioning in marketing. It is a three-step process used by marketers to identify and target specific segments of customers, determine which segments are most profitable or attractive, and then design and implement a marketing mix that will appeal to those customers. Segmentation involves dividing a market into smaller groups of customers with similar needs or characteristics. Targeting involves evaluating the segments and selecting one or more to pursue. Positioning involves creating a unique image …
Marketing gimmicks are a very common tactic used to grab the attention of customers. But these marketing gimmicks amount to more than just a short-term business boost. If you are considering a marketing gimmick for your business, there are many things you will have to keep in mind. As a business owner, you know that having a strong marketing strategy is essential for success. But how do you know which gimmicks to use and when? In this comprehensive guide, you’ll …
If you’re looking to get more out of your marketing efforts, then gamification is a great way to do it! Gamification can help make your marketing more engaging and fun for customers, making them more likely to return and recommend your product or service. It’s an effective way to engage customers and keep them coming back for more. Here are 5 ways to gamify your marketing: What is Gamification? Gamification is the use of games or other activities to motivate …
You could be reaching out to multitudes of users every day if you take advantage of digital marketing services. By simply looking up while walking down the street, you can observe how many people use their smartphones regularly. Services such as paid searches or sponsored posts, SEO, content marketing, social media marketing, email marketing, and mobile marketing can help increase brand awareness or improve user engagement. Digital marketing services include paid searches or sponsored posts, SEO, content marketing, social media …
Performance-based advertising is a way for brands to target their audience by analyzing how they interact with their product or service. By understanding how people use your product or service, you can create ads that are more relevant and effective. There are many performance-based advertising programs out there, so it’s important to understand what they offer in order to find the right one for your business. Here’s a look at some of the most common types of performance-based advertising: Targeted …
The answer to that question is deceptively simple… If you want to build a successful email list, you need to offer something that your target audience actually wants. This can be anything from a helpful ebook to an exclusive discount code. As long as it’s something that your niche would be interested in, you’re sure to get people subscribing. Once you have a good lead magnet (what you give in exchange for people subscribing), the rest is easy. People will …
I’ve never been a fan of the idea of having a marketing budget. To me, the word “budget” implies that you will only spend up to a certain limit and then stop. But if your marketing is profitable, why would you want to stop? Think about it this way: if I gave you $2 for every $1 you gave me, would you limit yourself to a budget? I hope not! The same principle applies to marketing. You should take some …
Did you know that the phrase “jack of all trades” is actually incomplete? The full phrase is: “A jack of all trades is a master of none, but oftentimes better than a master of one.” Being a jack of all trades was originally meant to be a compliment. And if you’re a small business that wants to improve your marketing, you will be well-served to become a jack of all trades – because having multiple marketing strategies is the holy …
Outsource your digital marketing by understanding the benefits and drawbacks of each option. You’ll get a better sense of what will work best for you, and you’ll be able to make the most informed decisions. If you want to succeed in digital marketing, outsource everything! Why You Should Outsource Your Digital Marketing Outsourcing your digital marketing can save you a lot of money and time. By outsourcing your marketing, you can reduce the amount of time and effort you need …
If you take a look at your analytics, you’ll see that the SEO community has been trained like Pavlov’s dogs. We see a traffic graph and start drooling. Google puts out an algorithm update and we all panic, thinking “we’ve lost our rankings, the SERP has changed, Google is unfair”. But what if we changed the comparison? What if we measured SEO success through trust and decisions instead of traffic and rankings? What if every SEO contract was for 12 …
You might think that the goal of your website is to generate leads and sales, but that’s actually putting a lot of pressure on your website. There are so many psychological factors that go into purchasing decisions, like price, that it’s really the website’s job to create a mental impact. It does this by increasing mental availability (SEO and PPC) and purchase availability (CRO). SEO is a brand marketing activity, and content velocity is the key to success. By increasing …