The digital world is constantly changing, and so too are the marketing strategies you need to employ to stay ahead of the curve. With so many new platforms and channels to explore, it can be tough to know where to start. But don’t worry, we’ve got you covered. In this beginner’s guide, we’ll teach you the basics of how to be a successful digital marketer. From creating your online presence to understanding the different types of marketing campaigns, we’ll have …
I write about Digital Marketing in Singapore
Digital marketing, in the simplest form, is leveraging internet-based platforms and resources to reach consumers. Successful digital marketing strategies are based on a sound understanding of consumers and their behaviors, and it requires a broad set of marketing skills to fully leverage the opportunities that the digital landscape presents.
People tend to think that SEO is a simple process: you enter a search query, click on a result, and make a purchase. But the reality is much more complex. People search for things because they have an emotional need that needs to be met. For example, they may be feeling lonely, or they may need to find a solution to a problem. When they enter a search query, they are presented with a list of results. If your brand …
The overwhelming workload of the Singaporean education system could come as a shock to many parents, despite them having been through the very same system before. Many parents opt to send their children to physics tuition classes to lighten some of the burdens on themselves. When it comes to digital marketing, there are a few things you always want to keep in mind. You want your website to look good, copywriting that attracts, and be search engine friendly, you want …
Whether you’re a small business or a large one, content marketing is essential to staying afloat. And even if you have the resources to invest, there are still some things you need to do in order for your content to be effective. Here we outline the key points that will help get you started: Know your audience: There are three main groups of people your content could target—customers, employees, and shareholders. Make sure your content is relevant and useful for …
So we founded insurancejobs.sg, an insurance jobs portal for applicants and employers in the insurance industry in Singapore. In today’s modern marketplace, job portals are a dime a dozen, from Jobstreet down to niche sites like intern.sg for internship opportunities, cultjobs for those looking for roles in the creative fields and 狮城工作网, a mandarin language jobs portal. These sites allow job seekers to search for jobs from a plethora of different fields, including languages and industries; and through all these …
In my experience, many companies don’t really have a proper b2b marketing strategy in place until they are already in the market and have a clear idea of what they want to do. That being said, it is also an area where almost any company can benefit from some good practice and help them improve their overall performance when it comes to these efforts. In practical terms, what does “b2b marketing strategy” mean? It basically boils down to how you …
Let’s say that you want to bring some new product to market. You know the products you want to sell, and you know the business model under which you’re going to make money. And what things will help tell your story? What kinds of materials will you use? Will it be a brochure or flyer? Will it be an email-based newsletter or a webinar? Are there social media channels involved? What kind of analytics are we going to use? What …
You know all those sites and blogs that are inundated with life insurance agent job ads? They look a lot like the ones you see on your Facebook feed. And it’s true if you’re looking for agents to go in for a particular insurance product, it’s not hard to find them. The problem is that many of these ads target people who have no idea what they want. That’s why so many agencies have tried to create a “recruitment strategy”. …
In the last few years, digital marketing agencies have emerged to become the new kings of the marketing industry. They are now able to charge a fraction of what an agency used to cost — even being able to get it done in less than half the time. Most of these agencies are run by people who think they know how to write copy that works. This is great — but you don’t need all that knowledge and experience from …
It may seem like the bigger your company is, the higher your ranking and traffic to your site. True enough, a bigger brand usually means better SEO rankings but it’s not all about that number. A holistic multi-channel digital marketing strategy is arguably the most effective way to build upon ROI by optimizing search engine rankings and customer experience. Granted — it’s difficult if you’re bootstrapping from scratch but if you take immediate steps instead of putting it off or …
This blog will discuss the concept of affiliate marketing and how it is linked to word-of-mouth marketing. Word of mouth is marketing whereby people tell their friends about a product or service (or person) and the word gets spread around until it has spread to everyone. It is through word of mouth that we get to know the people who like our product, the people who might buy it, and the people who might buy it from us whilst offline …
Marketing is the backbone of any business. Regardless of what industry you’re in, marketing is just as important a discipline. It is important that you get right the first time or you will run the risk of losing your customers. Here we’ll try to highlight the different aspects of marketing. 1. Segmentation Segmentation plays an essential role in product development, pricing, promotion mix, and distribution strategy. As a marketer, it is important to understand the concept of market segmentation and …