The marketing industry in Singapore is well-developed and highly competitive, with a focus on digital marketing and data-driven strategies. Companies use a variety of channels to reach customers, including social media, email, and search engine advertising, as well as traditional methods such as television and print advertising. Singapore’s favorable business environment and its position as a hub for Southeast Asia make it an attractive destination for international brands looking to reach consumers in the region. A lot of people think …
I write about Digital Marketing in Singapore
Digital marketing, in the simplest form, is leveraging internet-based platforms and resources to reach consumers. Successful digital marketing strategies are based on a sound understanding of consumers and their behaviors, and it requires a broad set of marketing skills to fully leverage the opportunities that the digital landscape presents.
So, you’re ready to hire a digital marketer to help with your company’s marketing efforts. Congratulations! You’re making a smart choice. But before you hire anyone, you should have a few questions on hand to make sure they’re the right fit for the job. I’ve put together a list of 100 questions that you can ask during your interviews to help you choose the best candidate for your business. What are some of the most interesting digital marketing trends that …
The freelance market in Singapore is growing exponentially and the freelance scene here is very competitive. There are so many talented individuals out there that you may find it hard to choose a freelancer. However, the best freelancer is the one that is right for you. In order to choose the best freelancer for your project, there are different factors that you need to consider. This blog will focus on these considerations and how you can find the best freelance …
The worldwide web is a big place. It’s estimated that there are about 2.25 billion active websites at this moment. So how does your website stand out? How do you make sure that your target audience finds your website when they are searching for products that your company offers? That’s where search engine optimisation (SEO) comes in. It is a powerful means to drive more website visitors, and potential revenue, to your eCommerce store. What is SEO? Wikipedia describes it …
Whether you’re a startup or a small business, marketing is a critical part of your business. In the modern world of business, you need a clear marketing strategy in order to succeed. Unfortunately, a lot of businesses don’t have a clear marketing strategy in place. This blog will look at different aspects of marketing and help you feel more comfortable about what marketing is and how you can make sure that your business has a clear marketing strategy in place. …
With a user base of more than a billion, Facebook has a huge impact on how we communicate and interact. Businesses of all kinds use Facebook as a platform to reach out to their customers and Facebook marketing has become a big part of what they do. Here are some great Facebook marketing tips that you need to know if you want to succeed. 1. Completely Fill Out Your Page’s Profile Be smart– the last thing you want is a …
Data can be an amazing thing. Especially for a growing eCommerce business. It’s quite easy to get access to every single piece of information that you could possibly need. You can use this data to identify where to tweak your eCommerce business and track the effects of the changes that you make to your products, operations, and marketing. But as you may have guessed, there’s a tradeoff. There’s such a thing as too much data. You could spend all day …
An eCommerce business without a robust email marketing strategy is like a defanged python. You simply cannot compete with your competitors if you don’t make email a priority. Email marketing can seem overwhelming, especially when every marketer is also thinking about social media, SEO, and content marketing. I’m not suggesting you drop those things, but I am suggesting that you take a closer look at how email could explode your business. After all, 91% of consumers check their email every …
Local marketing, particularly local Search Engine Optimisation (SEO), is going to be one of the big things that companies improve upon as we enter into the New Year. Local SEO is more important than ever as Google continues to update their algorithm and try to give users the move relevant results, which is most often local results. The only trouble is that optimizing your website for local SEO takes time and careful planning. In many cases, companies will hire and …
Digital marketing is the marketing of a website, application, or another online service. It involves the use of technologies such as email and social media to promote products and services. The benefits of digital marketing include improved customer satisfaction and better conversion rates, increased brand awareness, increased sales, and reduced cost. Digital marketing has become an essential part of our company’s strategy. We understand that digital marketing is important in building our brand and identity, but it’s also important to …
Any marketing industry individual will tell you that marketers love buzzwords. Whatever the current new trend is, clients hear it and want it. Social Media has been the most famous buzzword but it is important to realise that it is not just a trend. The start of any good business is a relationship. Whether it is a handshake or a swipe of a credit card, there is a bond of trust that is built between the customer and the business. …
If you are like most people; when thinking of ideas for website content you go back to articles and written content. While one of the most important aspects of having great content is great and unique writing, there is a lot of content that many people overlook that is a part of the total marketing package. When you think of any business, what is the first thing that you think of? More than likely, what you attach to the business …