Generating business leads in Singapore is quite simple, but local business owners are still struck in the good old marketing practices, and do not take their business on the web as importance. Why is this so? When the web started back in the 1990s, a lot of business owners in Singapore had their business website up. It was expensive back then just a simple 5 to 10 web pages only would have cost over SGD$3000. But their websites are not …
I write about Digital Marketing in Singapore
Digital marketing, in the simplest form, is leveraging internet-based platforms and resources to reach consumers. Successful digital marketing strategies are based on a sound understanding of consumers and their behaviors, and it requires a broad set of marketing skills to fully leverage the opportunities that the digital landscape presents.
If you are like most people in today’s age, you have more than one way to search the internet. From web-friendly phones to tablets, there is a growing amount of people searching for products and services on their mobile devices. However, most websites are not made with mobile search engine optimizing in mind. A lot of companies think that it is an ‘extra’ when looking at a total strategy game plan for their SEO and unfortunately they could not be …
Speed of your Website A slow website will always be very detrimental to your visitor’s experience. It can play a major factor in your bounce rate. The days of dial-up are over and people don’t have the patience they used to. If they are stuck on a page waiting for 5 seconds while it loads they are most likely to simply hit back and pick the next search engine result to find what they are looking for. In my experience, …
After a grueling meeting with your business partner, you finally decided that you need to market your product or service online. Your market research says that your target customers are techy savvy customers who spend a lot of their time on the Internet. Problem is, you do not have a big budget like those corporations who spend millions of dollars on advertising cost. So, what do you do? Google AdWords may just be what your business needs. This is Google’s …
Running a digital marketing agency, my team and I are liable for the creation, editing, publication, and improvement of dozens of items of content weekly. We attempt to make relevant, purposeful, and ultimately helpful info for our readers. But, we tend to sleep in the globe of the web, and despite however useful our content could also be if nobody sees it, it doesn’t matter. So, however, will we optimize our content for search, however, produce content for people? The …