The worldwide web is a big place. It’s estimated that there are about 2.25 billion active websites at this moment. So how does your website stand out? How do you make sure that your target audience finds your website when they are searching for products that your company offers? That’s where search engine optimisation (SEO) comes in. It is a powerful means to drive more website visitors, and potential revenue, to your eCommerce store. What is SEO? Wikipedia describes it …
I write about eCommerce in Singapore
There are a lot of people in the world who are taking an interest in e-commerce, but most of them do not really have the resources to be able to get started. They look around, see all the big players in the industry and they wonder how they could ever compete with them. There are others that might have a website, but they are simply not getting the kind of traffic and sales that they want.
Shipping costs are still the number one killer in shopping cart abandonment. According to a study conducted by Forrester, 65% of shopping carts are abandoned. 44% of those are due to shipping costs. Further, 22% of shoppers abandon their carts due to shipping costs being hidden. The amount of money these stores are losing out on is huge! So what can you do about it? Free Shipping Due to the competitive nature of many large merchants such as Amazon, consumers …
Customer loyalty is talked about a lot these days. What is it? It’s easier to explain through examples. Think of the loyal Apple fans who line up for hours, sometimes days, just to hand over hundreds of dollars for the new iDevice. Think of the Star Wars fans who dress up for events and movies, buy box sets, figurines and discuss obscure details endlessly on message boards. Think of the Toyota loyalist who’s the proud owner of 3 different models, …
Shopping cart abandonment is the scourge of many eCommerce sites. The ultimate frustration represents a customer on the verge of actually purchasing something but then abandoning the purchase, usually on the cart or checkout pages. Unexpected, last-minute friction on your eCommerce site is typically the culprit. So how can e-tailers protect themselves from this all-too-common problem? Is there a one-size-fits-all solution that can magically eliminate shopping cart abandonment once and for all? If only it were that simple. You’ll never …
What is Conversion Rate Optimization? Conversion Rate Optimization (CRO) for eCommerce is the science and art of getting more of your online store’s visitors to purchase, without getting more traffic. For eCommerce stores, the conversion rate is typically defined as the percentage of unique visitors that make a purchase. Say for example you have 10,000 unique visitors to your online eCommerce store each month, and your conversion rate is 2%. This means 200 of these 10,000 unique visitors made a …
Data can be an amazing thing. Especially for a growing eCommerce business. It’s quite easy to get access to every single piece of information that you could possibly need. You can use this data to identify where to tweak your eCommerce business and track the effects of the changes that you make to your products, operations, and marketing. But as you may have guessed, there’s a tradeoff. There’s such a thing as too much data. You could spend all day …
An eCommerce business without a robust email marketing strategy is like a defanged python. You simply cannot compete with your competitors if you don’t make email a priority. Email marketing can seem overwhelming, especially when every marketer is also thinking about social media, SEO, and content marketing. I’m not suggesting you drop those things, but I am suggesting that you take a closer look at how email could explode your business. After all, 91% of consumers check their email every …
The current pandemic has been an interesting ride for brick-and-mortar, multi-channel retailers. Reading the headlines, many retailers believed that they too could be eclipsed by an online pure-play that had access to the capital and multiples of the public markets. Given the equity market valuations at the time, who wouldn’t? Heated conversations during this time ranged everything from “how fast can we build this site?” to “is there a potential to carve this division out?” to “how much more can …