Singapore is one of the most important markets for insurance companies in Asia. It has a population of about five million and a growing middle class. Its class structure is similar to the US, with the wealthy at the top and everyone else at the bottom. While this may seem counterintuitive, it’s true that with such a diverse population, there are many different groups who have very different needs and expectations. Insurance companies must tap into every market segment in …
I write about Lead Generation in Singapore
Lead generation is a phenomenon that’s as old as business itself—companies of all sizes have always had to find a way to attract new prospects and generate new business. But the advent of the internet has changed everything. Today, lead generation is more complex and more important than ever.
The goal of any business website is to generate more leads for the company. It’s a very easy concept to understand, but succeeding in generating consistent leads can be tricky to execute. In some cases, you will find that your efforts that were once generating plenty of leads have begun to grow old and become less effective in attracting prospects. If you feel like your company has hit a wall in terms of lead generation, check out these ideas for generating …
You’ve worked hard to create your landing page. Damn hard. The page is looking slick. You polished your copy. You have one primary call-to-action. You’ve hit publish with a sigh of relief. You’re proud of yourself. You just have to wait now to see your conversions go up. But when you check your analytics, you notice you’re not getting the conversions you expected. Web visitors are still bouncing off your web page. It’s disappointing. Frustrating. Sad. Could it perhaps be …
Let me guess, you’re an honest person. Genuine, helpful and frank. You work hard to write good copy for your website. You avoid sleazy sales talk. You ignore marketing drivel. But could it be that a dash of sales hype sneaks into your copy, turning off prospects and dampening your conversion rates? It happens. All the time. The web is full of insincere prattle. Here’s a list of words that you might want to ban from your web copy because …
This guide is aimed at anyone interested in Search Optimisation, Social Media and Inbound Marketing. Whether you are completely new to Digital Marketing or a seasoned practitioner, this guide will provide you with a wealth of knowledge that covers the entire optimisation spectrum. Controlling Internal Link Juice Controlling Internal Link Juice is an important SEO tactic. Link Juice is the amount of ranking juice passed by a link from one web page to another. It is important to control the …
Trying to find a quick-fix guide to low conversion rates? Good news is you’ll find plenty of help online, with scores of tutorials and expert opinions with opinions on optimizing your landing page. However, if you’re looking for the magic sauce or a proven formula, there isn’t one. Landing page optimization is not a set of best practices. Rather, it is a long step-by-step process, which needs to be followed for optimum results. And this is a mistake most novice …
That little, unassuming box, usually found on the lower right hand corner of your website, holds a lot of potential when it comes to increasing your website conversions. Yes, you have guessed it right. We are talking about Live Chats, an innovative technique of digital marketing that can almost double your conversions if done properly. Though the option of Live Chat sits quietly at the bottom of the screen and often hides in plain sight, it means a great deal to …
Besides social media marketing and Search Engine Optimisation techniques, local citations can help your website enjoy better rankings on search engines organically. A citation is simply an online reference to your business’s name, address, and phone number. Like building backlinks, Google uses these citations when evaluating the online authority of your business. Why Build Citations? Local citation building is one of the best ways to boost your local SEO authority and get your business higher in search engine results. They …
Generating business leads in Singapore is quite simple, but local business owners are still struck in the good old marketing practices, and do not take their business on the web as importance. Why is this so? When the web started back in the 1990s, a lot of business owners in Singapore had their business website up. It was expensive back then just a simple 5 to 10 web pages only would have cost over SGD$3000. But their websites are not …
As you know that we provide online leads to our clients who have a local business that targets the local market looking for our client’s services or products. What we found out from our clients is that they do not have a set of procedures that will help them once they have a hot or warm lead who is interested in what they are offering. Most of the SMEs, especially the small enterprise is usually the owners doing the follow-ups …