Have you been wondering why your Facebook posts only reach a small percentage of your fans? The answer is EdgeRank, Facebook’s Newsfeed filtering algorithm that decides what updates are important to each user and should be shown– as well as those that aren’t important and are ignored. For Facebook Page marketers, it’s important to not only understand EdgeRank, but to actively work to improve it- which is why I’ve created this list of 7 simple ways to increase your page’s …
I write about Social Media Marketing in Singapore
Singapore has a highly social media-connected population that is using the internet to its fullest potential. Overall, Singaporeans are more advanced in terms of digital user behaviors, especially on social media, than most other markets.
Chances are that you’re here because you’ve asked yourself this question before: How do I get the most out of my Facebook Page posts? It’s a simple question that I’ve yet to find a real answer to. Lots of people try to answer the question in a roundabout way with tips and suggestions—post more photos and videos, use fill-in-the-blank posts, keep your post length short, etc. I’m even guilty of doing this. But the truth is that these tips don’t …
Facebook Marketing is broken at the very core. It’s broken because for whatever reason, your focus is wrong. I’d say at least 90% of Facebook Page owners have one of the following as their #1 goal: get more likes, or convert likes into sales. You may have pressure from your boss to get more likes and make more sales. You may be a traditional marketing professional who’s been accustomed to measuring the ROI of your campaigns. The problem is that …
With a user base of more than a billion, Facebook has a huge impact on how we communicate and interact. Businesses of all kinds use Facebook as a platform to reach out to their customers and Facebook marketing has become a big part of what they do. Here are some great Facebook marketing tips that you need to know if you want to succeed. 1. Completely Fill Out Your Page’s Profile Be smart– the last thing you want is a …
Your Facebook fans do not want to see your sales pitch in their Newsfeeds. So what do your fans want to see? What type of content will they (gasp!) value and willingly engage with? Facebook breaks down posts by these three types of content– and shares which one drives the most engagement. Posts about the Product or Service Posts about the product or service are definitely the most common type of post Facebook users see– and this isn’t necessarily a …
Any marketing industry individual will tell you that marketers love buzzwords. Whatever the current new trend is, clients hear it and want it. Social Media has been the most famous buzzword but it is important to realise that it is not just a trend. The start of any good business is a relationship. Whether it is a handshake or a swipe of a credit card, there is a bond of trust that is built between the customer and the business. …