I am continually amazed at just how confusing the average website is for the average user. There are great lessons to be learned from watching a new user navigate a website in an attempt to achieve their goals. If you’ve just spent three months or more working closely with your web design partner building your site from the ground up, you never get the opportunity to experience the finished website through the eyes of a customer visiting for the first …
I write about User Experience in Singapore
The talk of the town these days is User Experience Design (abbreviated as UX Design). This is a very important topic in the digital world that touches all aspects of a business’ operation. It is critical because it impacts how people use your products and how they feel about it. This is why a UX department is always important in any company.
I’ve been thinking a lot recently about what makes a great online experience as opposed to one that’s merely OK. And what does it for me is the experience that shows me that someone cares about me. You know – that warm, fuzzy feeling that instead of just slapping this thing together this thing that I’m looking at – that I’m using – someone has gone the extra mile and really put in the extra effort to make my experience …
You can’t bullshit web users. They’re determined to get what they want as fast as they can. If you don’t give it to them they’ll find it somewhere else. Listen to what users want and give it to them in the easiest, most direct way possible. If you’re not doing that already, you’re doing something wrong. You need to change what you do. You need to do it now. Users first. Design second. When we’re designing the 狮城攻略 (http://scgl.sg) website, …
Too often websites and applications are produced without a clear, objective understanding of the “real needs” of their end-users. These needs are generally very different from the perceived needs that are thought to be accurate by particular stakeholders in a project. It’s important to take the time to ensure that these real needs are clearly found and understood by all involved. Without adequate discussions, observation, and validation of ideas with stakeholders and users, it is pretty much impossible to know …
Usability and usefulness are the key measures of superior user experience. Where these are not delivered, the experience will not meet the needs of the consumer. These five pointers describe what will make an incredible user experience.
Everyday a new business buzzword, a new technology or software product is released. These promise that if you embrace a certain technology, your consumers will be more delighted, or if you install another technology, the costs of running your business will reduce. Often these products do not deliver when it comes to implementation. Organizations are finding that they are uninstalling the technology almost as soon as it has been implemented. What’s missing from these technologies is a well-thought-out strategy that …