Crab & Burger Branding and Design

Crab and Burger is a delivery-only burger restaurant in Singapore serving up a delectable crab-infused menu, serving a colourful array of delicious globally inspired comfort food dishes that are easy to eat, many of which have crab cleverly incorporated into them.

Client Nathaniel Jodin is the former head chef at  Burger & Lobster. He approached us about working together to create a variety of branding materials for his latest venture.

We crafted a bespoke branding and marketing campaign alongside a website for his latest endeavor. Our goal was to appeal to burgers and seafood lovers by presenting the concept through both conventional media as well as through social sharing on Instagram.

We crafted a range of branding materials, collaterals, food photography, social media marketing influencer/media outreach programs, and web development efforts.

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