Why Outsource? You have probably heard of, or perhaps you are even evaluating outsourcing firms to provide you with the required service. But, is outsourcing really beneficial to your business? In this article, we will discuss how your business can achieve competitive advantages through proper outsourcing. What is Outsourcing? Outsourcing can be defined as “the assignment of specific work to a third party for a specific length of time at an agreed price and service level.” and is typically about …
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Hello! I am Myron Tay, a freelance digital marketing specialist, Certified Management Consultant and ACLP Certified Trainer specialising in sme grants application for Branding and Digital Marketing in Singapore with over 15 years of experience working with MNCs, startups, small businesses and individuals to achieve their digital marketing goals.
Do you feel that your business isn’t growing as fast as you would like? Or maybe you’re a complete newbie at all of the digital marketing stuff. I can help! Businesses and individuals are not so different when it comes down to things like website design, search engine optimisation, social media, content marketing, link building, email marketing and other forms of digital marketing. There are many important parts to running an online business or a website and it's more than what just Google Analytics or Google Adwords can give you. That's where I come in! I have helped a wide range of clients achieve their digital marketing objectives - From SEO Copywriting, Social Media marketing on Facebook to LinkedIn, Google Adwords, Programmatic Ads and everything in between, I am here for all-round digital advice.
I’ve just been asked this question by a client and I’m not so sure my answer was right. I said, ‘A good business card identifies a person with a product, brand (and/or) company and gives the contact details for that person.’ I didn’t mention creativity or design. Should I have done? I know it completely depends on the person and the context of the job, however, I started thinking about business cards and where they fit in the scheme of …
Google’s Webmaster Guidelines provide general design, technical, and quality guidelines. Below are more detailed tips for creating a Google-friendly site. Give visitors the information they’re looking for Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. In creating a helpful, information-rich site, write pages that clearly and accurately describe your topic. Think …
Generating business leads in Singapore is quite simple, but local business owners are still struck in the good old marketing practices, and do not take their business on the web as importance. Why is this so? When the web started back in the 1990s, a lot of business owners in Singapore had their business website up. It was expensive back then just a simple 5 to 10 web pages only would have cost over SGD$3000. But their websites are not …
Facts about incorporating a private company limited by shares in Singapore The regulatory body for business entities registered or to be registered in Singapore is the Accounting and Corporate Regulatory Authority (ACRA). To incorporate a private limited company in Singapore, one must first submit to ACRA an application for approval of the name of the proposed entity. ACRA’s approval of the proposed name can be obtained within a day upon payment, but it may take up to 2 months if …
With the opening of special economic zones since 1978, China has transformed its sluggish planned economy system into a lively socialist market economy system. China has maintained strong and steady growth over recent years. With its gross domestic product (GDP) growing at an annual rate of 9.9% in 2005 to about US$2.26 trillion in 2005, China has become the sixth-largest economy in the world and is expected to rank second by 2030. Meanwhile, China has successfully maintained a low inflation …
If you are like most people in today’s age, you have more than one way to search the internet. From web-friendly phones to tablets, there is a growing amount of people searching for products and services on their mobile devices. However, most websites are not made with mobile search engine optimizing in mind. A lot of companies think that it is an ‘extra’ when looking at a total strategy game plan for their SEO and unfortunately they could not be …
Speed of your Website A slow website will always be very detrimental to your visitor’s experience. It can play a major factor in your bounce rate. The days of dial-up are over and people don’t have the patience they used to. If they are stuck on a page waiting for 5 seconds while it loads they are most likely to simply hit back and pick the next search engine result to find what they are looking for. In my experience, …
After a grueling meeting with your business partner, you finally decided that you need to market your product or service online. Your market research says that your target customers are techy savvy customers who spend a lot of their time on the Internet. Problem is, you do not have a big budget like those corporations who spend millions of dollars on advertising cost. So, what do you do? Google AdWords may just be what your business needs. This is Google’s …
As you know that we provide online leads to our clients who have a local business that targets the local market looking for our client’s services or products. What we found out from our clients is that they do not have a set of procedures that will help them once they have a hot or warm lead who is interested in what they are offering. Most of the SMEs, especially the small enterprise is usually the owners doing the follow-ups …
Running a digital marketing agency, my team and I are liable for the creation, editing, publication, and improvement of dozens of items of content weekly. We attempt to make relevant, purposeful, and ultimately helpful info for our readers. But, we tend to sleep in the globe of the web, and despite however useful our content could also be if nobody sees it, it doesn’t matter. So, however, will we optimize our content for search, however, produce content for people? The …