Good User Interface (UI) design is extremely difficult and complex. This is because UI is not just about colors, lines, and shapes but also how well the system responds to the user. Good UI design is one of the hardest things to do because it is about more than just colors and shapes. It’s about how the system responds to the user and how the user interacts with it. Here are the 5 most important principles of good UI design. …
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Hello! I am Myron Tay, a freelance digital marketing specialist, Certified Management Consultant and ACLP Certified Trainer specialising in sme grants application for Branding and Digital Marketing in Singapore with over 15 years of experience working with MNCs, startups, small businesses and individuals to achieve their digital marketing goals.
Do you feel that your business isn’t growing as fast as you would like? Or maybe you’re a complete newbie at all of the digital marketing stuff. I can help! Businesses and individuals are not so different when it comes down to things like website design, search engine optimisation, social media, content marketing, link building, email marketing and other forms of digital marketing. There are many important parts to running an online business or a website and it's more than what just Google Analytics or Google Adwords can give you. That's where I come in! I have helped a wide range of clients achieve their digital marketing objectives - From SEO Copywriting, Social Media marketing on Facebook to LinkedIn, Google Adwords, Programmatic Ads and everything in between, I am here for all-round digital advice.
The digital world is constantly changing, and so too are the marketing strategies you need to employ to stay ahead of the curve. With so many new platforms and channels to explore, it can be tough to know where to start. But don’t worry, we’ve got you covered. In this beginner’s guide, we’ll teach you the basics of how to be a successful digital marketer. From creating your online presence to understanding the different types of marketing campaigns, we’ll have …
With the changing times, the traditional way of doing business is slowly dying. Nowadays, you can start a business and run it successfully without ever leaving your home. This blog will discuss how you can start and grow your business online. There are a few things you need to do in order to start and grow your business online. You should first identify the target audience for your business, and secondly, decide on how you’re going to reach them. You …
People tend to think that SEO is a simple process: you enter a search query, click on a result, and make a purchase. But the reality is much more complex. People search for things because they have an emotional need that needs to be met. For example, they may be feeling lonely, or they may need to find a solution to a problem. When they enter a search query, they are presented with a list of results. If your brand …
Astute Practice is a certified public accounting firm in Singapore providing comprehensive services for all your accounting needs. We executed a full branding exercise across all audience touch points, including a new website. Astute Practice offers a wide range of services, from tax to bookkeeping and beyond. We designed and developed a WordPress website tailored to the service offering. Following the launch, we now support the Astute Practice website as the company continues to grow its extensive knowledge bank of …
What is ACLP? After completing the IAL ACLP train-the-trainer earlier this month I have been impressed with the quality of the content and the trainers. Here’s a quick review of the course, who it’s for, and what it will do for your career. This course is for people who want to develop their careers and want to be able to help others develop their careers. It gives you the skills to deliver sessions, the knowledge on how to use the …
Have you ever heard of Shoji Morimoto? He is known as Japan’s “do-nothing” guy whom people can rent out just for company. He hires himself out to do absolutely nothing. He doesn’t engage in conversation or do anything other than be there. His focus is on doing nothing at all. Mind you, Morimoto isn’t a slouch – armed with a postgraduate degree in physics from Osaka University and building a traditional career. He was told he lacked initiative and it wasn’t …
The overwhelming workload of the Singaporean education system could come as a shock to many parents, despite them having been through the very same system before. Many parents opt to send their children to physics tuition classes to lighten some of the burdens on themselves. When it comes to digital marketing, there are a few things you always want to keep in mind. You want your website to look good, copywriting that attracts, and be search engine friendly, you want …
Whether you’re a small business or a large one, content marketing is essential to staying afloat. And even if you have the resources to invest, there are still some things you need to do in order for your content to be effective. Here we outline the key points that will help get you started: Know your audience: There are three main groups of people your content could target—customers, employees, and shareholders. Make sure your content is relevant and useful for …
Singapore is one of the most important markets for insurance companies in Asia. It has a population of about five million and a growing middle class. Its class structure is similar to the US, with the wealthy at the top and everyone else at the bottom. While this may seem counterintuitive, it’s true that with such a diverse population, there are many different groups who have very different needs and expectations. Insurance companies must tap into every market segment in …
Color is one of the most important parts of design and marketing. It can signify qualities that are positive or negative. It can also create different emotions in the minds of the consumer. The Importance of Colors in Branding Some people may see colors as a source of power and flexibility. Others may see them as distracting and ineffective in branding tasks. In any case, Colors in Branding can be extremely important in making your marketing or branding efforts effective. …
YMC Trading is a new trading company that specializes in the buying and selling of palm oil offering all its clients top-quality products as it utilizes access to a diverse number of exclusive contacts with Malaysian/Indonesian producers, refiners, millers, and dealers. These mutually beneficial relationships allow for YMC Trading to provide clients and traders with the most commonly traded vegetable oil around the world – palm oil. I designed a new symbol to incorporate both palm seed and oil, the …