100 Interview questions before hiring a Digital Marketer

So, you’re ready to hire a digital marketer to help with your company’s marketing efforts. Congratulations! You’re making a smart choice. But before you hire anyone, you should have a few questions on hand to make sure they’re the right fit for the job. I’ve put together a list of 100 questions that you can ask during your interviews to help you choose the best candidate for your business.

  1. What are some of the most interesting digital marketing trends that you are seeing?
  2. How do you determine whether an advertisement on the Internet will be successful or not?
  3. What is the single most important thing that digital marketing can do for a business?
  4. What is the best way to see whether or not a marketing campaign on the internet works?
  5. What is the best way to measure whether or not a digital marketing campaign was a
  6. How do you use data analytics to track marketing campaigns?
  7. What is an example of a digital marketing campaign that really worked for you?
  8. How has social media affected the way you market your business?
  9. What are some of the most ingenious, new digital marketing strategies businesses are using to attract new customers?
  10. What’s your overall approach to inbound marketing?
  11. What’s the most effective channel – email, social or content to bring in new customers?
  12. If you had to choose one of the following, which would you do:
    (a) Target customers by interests
    (b) Target customers by demographics
  13. Do you prefer paid or organic traffic? Why?
  14. What’s a good way to get started with digital marketing?
  15. What are some of the most important rules to follow when planning your digital marketing initiatives?
  16. What are the best tactics to use when you want to optimize your website for search engines to rank higher?
  17. How do you effectively reach out to people and get them to follow you on social media?
  18.  Do you know the difference between inbound marketing and outbound marketing?
  19. How do you measure ROI?
  20. What are some of the common mistakes people do when marketing their business online?
  21. How do you manage to keep your followers engaged?
  22. What do you think are the biggest problems with digital marketing today?
  23. How do you get more people to sign up to your mailing list?
  24. How do you get customers to come to your website?
  25. How do you generate more traffic to your website?
  26. What’s the most creative and well-thought-out marketing campaign that YOU had to work on?
  27.  How do you come up with new snarky headlines/copies for the things you write about?
  28. What are the most common challenges you face when setting up and using Google Analytics?
  29. How do you set up website tracking for websites that are bilingual?
  30. I’m looking for an easy way to understand my site visitor’s behavior on each page. Any suggestions?
  31.  How would you define “good analytics”?
  32. What’s the most important metric for your site?
  33. What are the most exciting things about analytics?
  34. How has Google Analytics helped your career?
  35. What’s the most interesting feature you’ve learned from GA?
  36. What would you have done differently if you knew GA back then?
  37. How does GA help with your traffic source analysis?
  38. What are some of the best blogs for GA and analytics?
  39. What’s the best social media platform to promote my business?
  40. What is the best way to use social media to get more customers?
  41. What is the best way to build up a large following on your blogs and social media accounts?
  42. How do you get more likes, retweets, and comments on social media?
  43. What are some of the social media marketing techniques you’ve tried to use for your previous jobs?
  44. What is the most efficient way to increase your followers on Facebook?
  45. What are some easy ways to get more likes on Facebook?
  46. Are email marketing campaigns useful for my industry?
  47. What are some of the most well-crafted email marketing campaigns you’ve seen being used?
  48. What software do you use to write your copy? What do you think is the most important feature of this software?
  49. 1. What do you think makes a good Facebook ad?
  50. What do you think is the greatest value of Facebook ads?
  51. What are things that make Facebook ads a success or a failure?
  52. What’s the most creative Facebook ad you have made?
  53. Have you tried Facebook marketing and if so, how has your experience been?
  54. What are some of the most well-designed landing pages that you’ve ever seen?
  55. What’s the most engaging Facebook marketing campaign that you’ve seen?
  56.  Are there any tips or guides you would recommend to someone who wants to become a good consultant on google AdWords?
  57. What are some of the most common mistakes google Adword consultants make?
  58. Are there any ‘tricks’ you would recommend to someone who wants to achieve better results from Google AdWords?
  59. What are some of the most common mistakes that people make while designing an AdWords campaign?
  60. Are people’s expectations realistic when they’re running an AdWords campaign?
  61. How often should people check the keywords being targeted and the advertisements used? How does Google know the quality of your page and whether users will be interested in that page?
  62. How do you come up with ad copy for advertisements?
  63. What are some of the most successful ad campaigns you’ve developed.
  64. Do you think targeted keyword research is crucial for well-optimized ad campaigns?
  65. Do you think there is any chance of Google Adwords becoming obsolete?
  66. What are some of the best ways to ensure I get my ads to the top of the page?
  67. Does thinking about the “long tail” effect help you learn to optimize your keywords?
  68. What are some of the best strategies for creating a successful campaign?
  69. What are some of the best ways to build up a good budget?
  70. How can marketing teams adjust their processes and strategies for reaching their target audience?
  71. What are some effective ways to market a new product without having to spend lots of money?
  72. 1What is the most innovative marketing campaign that you’ve ever done?
  73. How do you come up with new ideas for advertising?
  74. How do you market a product or service that is already so reviled by a lot of people?
  75. What’s the best marketing campaign that you ever created?
  76. What do you think of marketing automation software?
  77. What would you say is the best way to market a product? Can you share a story of your most successful marketing campaign?
  78. Explain some new marketing strategies companies are starting to use today.
  79. What’s the secret to marketing a product?
  80. Can companies still succeed with just traditional strategies for marketing?
  81. What are some of the most effective tactics for lead generation?
  82. What are some basic rules for social media for businesses?
  83. What is your favorite marketing strategy for new businesses?
  84. What is your favorite marketing strategy for established businesses?
  85. What’s your biggest lead generation secret?
  86. What are some of the main misconceptions regarding lead generation?
  87. Have you ever had a competitor whose way of doing lead generation is particularly effective?
  88. Would you like to share some of your lead generation strategies?
  89. How do you make sure your lead is a qualified lead?
  90. How can you keep the leads you work on hot?
  91. Do you have any tips for nurturing leads?
  92. How will you achieve the ROI for your lead generation campaign?
  93. How will you justify the cost of your campaign?
  94. What are some common issues that people have when optimizing their website?
  95. What’s the most common misconception people have about SEO?
  96. What factors do you consider when ranking a website? Produce a list of the top three.
  97. What are the most important factors to consider when creating a website?
  98. Do you have any techniques that you think are essential for SEO?
  99. Do you have any white hat techniques that you use for SEO?
  100. What do you think is the most difficult aspect of SEO?
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