It may seem like the bigger your company is, the higher your ranking and traffic to your site. True enough, a bigger brand usually means better SEO rankings but it’s not all about that number. A holistic multi-channel digital marketing strategy is arguably the most effective way to build upon ROI by optimizing search engine rankings and customer experience. Granted — it’s difficult if you’re bootstrapping from scratch but if you take immediate steps instead of putting it off or trying to do everything yourself, you’ll be much better off in the end!
Digital marketing has permitted smaller businesses to compete effectively against much larger companies that were previously their sole, impenetrable competitors. Furthermore, the pool of digital marketing agencies and copywriters who work on their behalf is also relatively small, so they are not as overburdened in terms of who they get business from – unlike some companies who outsource their content creation to freelancers. So, don’t be afraid to use a variety of these options when trying various channels in your own campaign to see which ones are performing better – you may only need one vendor or freelancer and can then source the rest via an agency or multiple vendors.
When it comes to marketing any type of business, established companies with well-known brands can make some mistakes. They often rely on the brand name only and use their company’s brand keyword in Search Engine Optimization (SEO) or Pay Per Click (PPC) campaigns without utilizing other keywords that match their products. Smaller companies, on the other hand, don’t usually make such mistakes since they aren’t as reliant on their brand name and are more aware of search trends than larger companies due to a lack of resources.
You might understand the process of digital marketing, but sometimes the process can seem overwhelming when you are trying to create a holistic campaign. We want to make sure that you do not get overwhelmed by the process of digital marketing so that each part of your campaign can contribute to the success of your overall campaign.