Did you know that the phrase “jack of all trades” is actually incomplete? The full phrase is: “A jack of all trades is a master of none, but oftentimes better than a master of one.”
Being a jack of all trades was originally meant to be a compliment. And if you’re a small business that wants to improve your marketing, you will be well-served to become a jack of all trades – because having multiple marketing strategies is the holy grail of all marketing.
Businesses that are willing to invest in multiple marketing strategies – like online marketing, direct mail, seminar marketing, phone calls, handwritten notes, and so on – tend to succeed more quickly and at higher rates than those who don’t. Probably.