PIF Capital is a capital resource platform for business owners in Singapore, Malaysia and China founded in 2015 that offers consultancy and professional services for business owners, hand-holding them from Fund Raising all the way up to their foray into Initial Public Offering (IPO).
I led the team in crafting the website, display and programmatic ads, eDM and all digital initiatives, increasing digital lead generation by 60% in Singapore/Malaysia market within 2 months.