If you are like most people in today’s age, you have more than one way to search the internet. From web-friendly phones to tablets, there is a growing amount of people searching for products and services on their mobile devices.
However, most websites are not made with mobile search engine optimizing in mind. A lot of companies think that it is an ‘extra’ when looking at a total strategy game plan for their SEO and unfortunately they could not be more wrong. Currently, 2/3 of all internet users are making purchases on a regular basis online and 40% of smartphone users are making purchases on their phones. Online sales are drastically increasing at a rapid rate in the mobile market.
Better use of mobile space is important when thinking of optimizing for a mobile searcher. From scaleable content that changes with you as you scan the page to quicker bites of relevant information, it is important to take the time to have a full-on-page optimization review for your mobile clients.
In the next 3 years, mobile searches are going to increase by 60%. For many people, the need to search on a desktop is not a necessity anymore as devices are more user-friendly and easier to take with them.
If customers are looking for the same thing in the mobile website that they are in the primary website, then the mobile site needs to match content with the primary. Modifying the website slightly, however, can help gain a better grounding on what the customers are looking for. By targeting different search inquires and browsing behaviors can help create a unique side campaign.
After deciding what content should be on the mobile, now it’s time to start thinking about how to make that content come to life. A responsive website that has identical or nearly identical can help gain customers. There are many positives to having a responsive website:
- If there is only a single type of content, the mobile version is obviously going to be showing up on a tiny screen then narrow the content for a better design
- If you build a responsive website for both the primary and the mobile, then it isn’t necessary to update the websites separately
- A mobile site will encourage more interaction with customers
- Responsive sites mean that they will amaze users as they look at them in different browsers
Once you understand the multiple positives it just makes sense to create a unique web experience for the mobile user. With rapidly increasing amounts of web traffic coming from mobile customers, thinking of the mobile customer has never been more important. After understanding the benefits, you will definitely see a large new amount of traffic to their website.