It may seem like the bigger your company is, the higher your ranking and traffic to your site. True enough, a bigger brand usually means better SEO rankings but it’s not all about that number. A holistic multi-channel digital marketing strategy is arguably the most effective way to build upon ROI by optimizing search engine rankings and customer experience. Granted — it’s difficult if you’re bootstrapping from scratch but if you take immediate steps instead of putting it off or …
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Hello! I am Myron Tay, a freelance digital marketing specialist, certified management consultant and EDG grant consultant in Singapore with over 15 years of experience working with MNCs, startups, small businesses and individuals to achieve their digital marketing goals.
Do you feel that your online business isn’t growing as fast as you would like? Or maybe you’re a complete newbie at all of the digital marketing stuff. I can help! Businesses and individuals are not so different when it comes down to things like search engine optimisation, social media, content marketing, link building, email marketing and other forms of digital marketing. There are many important parts to running an online business or a website and it's more than what just Google Analytics or Google Adwords can give you. That's where I come in! I have helped a wide range of clients achieve their digital marketing objectives - From Facebook to LinkedIn, Google Adwords & Programmatic Ads and everything in between, I am here for all-round digital advice.
Marketing is the backbone of any business. Regardless of what industry you’re in, marketing is just as important a discipline. It is important that you get right the first time or you will run the risk of losing your customers. Here we’ll try to highlight the different aspects of marketing. 1. Segmentation Segmentation plays an essential role in product development, pricing, promotion mix, and distribution strategy. As a marketer, it is important to understand the concept of market segmentation and …
So, you’re ready to hire a digital marketer to help with your company’s marketing efforts. Congratulations! You’re making a smart choice. But before you hire anyone, you should have a few questions on hand to make sure they’re the right fit for the job. I’ve put together a list of 100 questions that you can ask during your interviews to help you choose the best candidate for your business. What are some of the most interesting digital marketing trends that …
After experiencing growth in their business, Agile 8 Advisory wanted to update their brand and digital presence and increase their market awareness. They approached Otaku to redesign and modernize their website, and develop a new brand position to reflect their business and its offering. The rebrand of Agile 8 was focused on the premise of ‘Infinite Solutions’, illustrating the benefits of the cross-over between their unique business skill sets and partnerships. A bold color palette and bold lettering were developed …
The Singapore government has provided a laundry list of policies and programs to help small and medium-sized enterprises (SMEs) in Singapore. Grants are out there, too. If you need help getting started as part of business finance, you may be eligible if you know where to look – take a look at the lists available and this will tell you which one’s best for you. 1. Productivity Solutions Grant (PSG) The Productivity Solutions Grant is available for businesses interested in …
Singapore is one of the most important markets for insurance companies in Asia. It has a population of about five million and a growing middle class. Its class structure is similar to the US, with the wealthy at the top and everyone else at the bottom. While this may seem counterintuitive, it’s true that with such a diverse population, there are many different groups who have very different needs and expectations. Insurance companies must tap into every market segment in …
The worldwide web is a big place. It’s estimated that there are about 2.25 billion active websites at this moment. So how does your website stand out? How do you make sure that your target audience finds your website when they are searching for products that your company offers? That’s where search engine optimisation (SEO) comes in. It is a powerful means to drive more website visitors, and potential revenue, to your eCommerce store. What is SEO? Wikipedia describes it …
Shipping costs are still the number one killer in shopping cart abandonment. According to a study conducted by Forrester, 65% of shopping carts are abandoned. 44% of those are due to shipping costs. Further, 22% of shoppers abandon their carts due to shipping costs being hidden. The amount of money these stores are losing out on is huge! So what can you do about it? Free Shipping Due to the competitive nature of many large merchants such as Amazon, consumers …
Whether you’re a startup or a small business, marketing is a critical part of your business. In the modern world of business, you need a clear marketing strategy in order to succeed. Unfortunately, a lot of businesses don’t have a clear marketing strategy in place. This blog will look at different aspects of marketing and help you feel more comfortable about what marketing is and how you can make sure that your business has a clear marketing strategy in place. …
Customer loyalty is talked about a lot these days. What is it? It’s easier to explain through examples. Think of the loyal Apple fans who line up for hours, sometimes days, just to hand over hundreds of dollars for the new iDevice. Think of the Star Wars fans who dress up for events and movies, buy box sets, figurines and discuss obscure details endlessly on message boards. Think of the Toyota loyalist who’s the proud owner of 3 different models, …
Have you been wondering why your Facebook posts only reach a small percentage of your fans? The answer is EdgeRank, Facebook’s Newsfeed filtering algorithm that decides what updates are important to each user and should be shown– as well as those that aren’t important and are ignored. For Facebook Page marketers, it’s important to not only understand EdgeRank, but to actively work to improve it- which is why I’ve created this list of 7 simple ways to increase your page’s …
Chances are that you’re here because you’ve asked yourself this question before: How do I get the most out of my Facebook Page posts? It’s a simple question that I’ve yet to find a real answer to. Lots of people try to answer the question in a roundabout way with tips and suggestions—post more photos and videos, use fill-in-the-blank posts, keep your post length short, etc. I’m even guilty of doing this. But the truth is that these tips don’t …
Shopping cart abandonment is the scourge of many eCommerce sites. The ultimate frustration represents a customer on the verge of actually purchasing something but then abandoning the purchase, usually on the cart or checkout pages. Unexpected, last-minute friction on your eCommerce site is typically the culprit. So how can e-tailers protect themselves from this all-too-common problem? Is there a one-size-fits-all solution that can magically eliminate shopping cart abandonment once and for all? If only it were that simple. You’ll never …