In my experience, many companies don’t really have a proper b2b marketing strategy in place until they are already in the market and have a clear idea of what they want to do. That being said, it is also an area where almost any company can benefit from some good practice and help them improve their overall performance when it comes to these efforts. In practical terms, what does “b2b marketing strategy” mean? It basically boils down to how you …
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Hello! I am Myron Tay, a digital marketing specialist and certified management consultant specialising in sme grants application for Branding and Digital Marketing in Singapore with over 15 years of experience working with MNCs, startups, small businesses and individuals to achieve their digital marketing goals.
Do you feel that your online business isn’t growing as fast as you would like? Or maybe you’re a complete newbie at all of the digital marketing stuff. I can help! Businesses and individuals are not so different when it comes down to things like website design, search engine optimisation, social media, content marketing, link building, email marketing and other forms of digital marketing. There are many important parts to running an online business or a website and it's more than what just Google Analytics or Google Adwords can give you. That's where I come in! I have helped a wide range of clients achieve their digital marketing objectives - From Facebook to LinkedIn, Google Adwords & Programmatic Ads and everything in between, I am here for all-round digital advice.
We often tell stories about the myths that create the artists we love. This is simply because not everything in life is all about utilitarianism (e.g. your house or car). We have special relationships with the stories we tell and the things we own, but most particularly with art. By defining what makes your company unique you will be able to translate this difference into an effective marketing strategy. Once you truly understand how you are different than your competition …
Let’s say that you want to bring some new product to market. You know the products you want to sell, and you know the business model under which you’re going to make money. And what things will help tell your story? What kinds of materials will you use? Will it be a brochure or flyer? Will it be an email-based newsletter or a webinar? Are there social media channels involved? What kind of analytics are we going to use? What …
In this post, I want to talk briefly about creativity and why it is an important part of our lives. There is a lot of literature on creativity, but I want to focus on 3 areas: identifying and nurturing creativity in your own work, how you can nurture the creativity of others, and how you can use your own creativity and the creativity of others to create something new. If you’re like me, you have probably heard people say things …
You know all those sites and blogs that are inundated with life insurance agent job ads? They look a lot like the ones you see on your Facebook feed. And it’s true if you’re looking for agents to go in for a particular insurance product, it’s not hard to find them. The problem is that many of these ads target people who have no idea what they want. That’s why so many agencies have tried to create a “recruitment strategy”. …
The Dunning–Kruger effect is the tendency of underprepared people to provide evidence that they are overprepared. It is the phenomenon that winning at something often requires little preparation. In other words, the underprepared person has no idea what hard work is or how to do it, so they give an impression of being very well prepared – and therefore successful – while being a complete failure. Or perhaps even worse: the overprepared person gives false evidence of their success, by …
In the last few years, digital marketing agencies have emerged to become the new kings of the marketing industry. They are now able to charge a fraction of what an agency used to cost — even being able to get it done in less than half the time. Most of these agencies are run by people who think they know how to write copy that works. This is great — but you don’t need all that knowledge and experience from …
This was designed by Steve Jobs in what is now known as the first version of the Apple brand guidelines. Even though it has changed in terms of layout and graphics over the years, this philosophy still showcases its original purpose: to define a humanized brand experience. Here are some key takeaways on building a great mantra: Speak to the human needs Eliminate the unnecessary and focus on the core values Have a discerning eye and don’t miss out on …
It may seem like the bigger your company is, the higher your ranking and traffic to your site. True enough, a bigger brand usually means better SEO rankings but it’s not all about that number. A holistic multi-channel digital marketing strategy is arguably the most effective way to build upon ROI by optimizing search engine rankings and customer experience. Granted — it’s difficult if you’re bootstrapping from scratch but if you take immediate steps instead of putting it off or …
This blog will discuss the concept of affiliate marketing and how it is linked to word-of-mouth marketing. Word of mouth is marketing whereby people tell their friends about a product or service (or person) and the word gets spread around until it has spread to everyone. It is through word of mouth that we get to know the people who like our product, the people who might buy it, and the people who might buy it from us whilst offline …
Marketing is the backbone of any business. Regardless of what industry you’re in, marketing is just as important a discipline. It is important that you get right the first time or you will run the risk of losing your customers. Here we’ll try to highlight the different aspects of marketing. 1. Segmentation Segmentation plays an essential role in product development, pricing, promotion mix, and distribution strategy. As a marketer, it is important to understand the concept of market segmentation and …
A lot of people think the internet is a ‘below-the-line’ marketing channel. But I see the digital space as more of a market than a marketing channel. Companies can learn a lot from consumers in this market – whether or not they’re selling online. And they can and should use this information across all aspects of their marketing. We recently reviewed a client’s web traffic data and realised that despite all the options on the homepage, users were predominantly using …
So, you’re ready to hire a digital marketer to help with your company’s marketing efforts. Congratulations! You’re making a smart choice. But before you hire anyone, you should have a few questions on hand to make sure they’re the right fit for the job. I’ve put together a list of 100 questions that you can ask during your interviews to help you choose the best candidate for your business. What are some of the most interesting digital marketing trends that …