The overwhelming workload of the Singaporean education system could come as a shock to many parents, despite them having been through the very same system before. Many parents opt to send their children to physics tuition classes to lighten some of the burdens on themselves. When it comes to digital marketing, there are a few things you always want to keep in mind. You want your website to look good, copywriting that attracts, and be search engine friendly, you want …
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Hello! I am Myron Tay, a digital marketing specialist and certified management consultant specialising in sme grants application for Branding and Digital Marketing in Singapore with over 15 years of experience working with MNCs, startups, small businesses and individuals to achieve their digital marketing goals.
Do you feel that your online business isn’t growing as fast as you would like? Or maybe you’re a complete newbie at all of the digital marketing stuff. I can help! Businesses and individuals are not so different when it comes down to things like website design, search engine optimisation, social media, content marketing, link building, email marketing and other forms of digital marketing. There are many important parts to running an online business or a website and it's more than what just Google Analytics or Google Adwords can give you. That's where I come in! I have helped a wide range of clients achieve their digital marketing objectives - From Facebook to LinkedIn, Google Adwords & Programmatic Ads and everything in between, I am here for all-round digital advice.
Whether you’re a small business or a large one, content marketing is essential to staying afloat. And even if you have the resources to invest, there are still some things you need to do in order for your content to be effective. Here we outline the key points that will help get you started: Know your audience: There are three main groups of people your content could target—customers, employees, and shareholders. Make sure your content is relevant and useful for …
Singapore is one of the most important markets for insurance companies in Asia. It has a population of about five million and a growing middle class. Its class structure is similar to the US, with the wealthy at the top and everyone else at the bottom. While this may seem counterintuitive, it’s true that with such a diverse population, there are many different groups who have very different needs and expectations. Insurance companies must tap into every market segment in …
Color is one of the most important parts of design and marketing. It can signify qualities that are positive or negative. It can also create different emotions in the minds of the consumer. The Importance of Colors in Branding Some people may see colors as a source of power and flexibility. Others may see them as distracting and ineffective in branding tasks. In any case, Colors in Branding can be extremely important in making your marketing or branding efforts effective. …
YMC Trading is a new trading company that specializes in the buying and selling of palm oil offering all its clients top-quality products as it utilizes access to a diverse number of exclusive contacts with Malaysian/Indonesian producers, refiners, millers, and dealers. These mutually beneficial relationships allow for YMC Trading to provide clients and traders with the most commonly traded vegetable oil around the world – palm oil. I designed a new symbol to incorporate both palm seed and oil, the …
Crab and Burger is a delivery-only burger restaurant in Singapore serving up a delectable crab-infused menu, serving a colourful array of delicious globally inspired comfort food dishes that are easy to eat, many of which have crab cleverly incorporated into them. Client Nathaniel Jodin is the former head chef at Burger & Lobster. He approached us about working together to create a variety of branding materials for his latest venture. We crafted a bespoke branding and marketing campaign alongside a website …
So we founded insurancejobs.sg, an insurance jobs portal for applicants and employers in the insurance industry in Singapore. In today’s modern marketplace, job portals are a dime a dozen, from Jobstreet down to niche sites like intern.sg for internship opportunities, cultjobs for those looking for roles in the creative fields and 狮城工作网, a mandarin language jobs portal. These sites allow job seekers to search for jobs from a plethora of different fields, including languages and industries; and through all these …
Forward is a new player in car rental in Singapore. Its mission is to make car ownership a seamless process in Singapore. We were asked to design a comprehensive branding guideline and UI/UX that will help them realize their vision to disrupt the car rental sector in Singapore. We worked closely with the Forward product team, hosting them in our Singapore studio, and onboarding new members as they joined until the time came that the team was ready to take …
In my experience, many companies don’t really have a proper b2b marketing strategy in place until they are already in the market and have a clear idea of what they want to do. That being said, it is also an area where almost any company can benefit from some good practice and help them improve their overall performance when it comes to these efforts. In practical terms, what does “b2b marketing strategy” mean? It basically boils down to how you …
We often tell stories about the myths that create the artists we love. This is simply because not everything in life is all about utilitarianism (e.g. your house or car). We have special relationships with the stories we tell and the things we own, but most particularly with art. By defining what makes your company unique you will be able to translate this difference into an effective marketing strategy. Once you truly understand how you are different than your competition …
Let’s say that you want to bring some new product to market. You know the products you want to sell, and you know the business model under which you’re going to make money. And what things will help tell your story? What kinds of materials will you use? Will it be a brochure or flyer? Will it be an email-based newsletter or a webinar? Are there social media channels involved? What kind of analytics are we going to use? What …
In this post, I want to talk briefly about creativity and why it is an important part of our lives. There is a lot of literature on creativity, but I want to focus on 3 areas: identifying and nurturing creativity in your own work, how you can nurture the creativity of others, and how you can use your own creativity and the creativity of others to create something new. If you’re like me, you have probably heard people say things …
You know all those sites and blogs that are inundated with life insurance agent job ads? They look a lot like the ones you see on your Facebook feed. And it’s true if you’re looking for agents to go in for a particular insurance product, it’s not hard to find them. The problem is that many of these ads target people who have no idea what they want. That’s why so many agencies have tried to create a “recruitment strategy”. …