Peer through the looking glass into the world of my endeavors, where each role is but a chapter in the grand adventure of my professional journey.

2022–Present

Lead Consultant

Experience in working with local companies and companies that have an international presence – in areas including collateral, brand development, video production, and web development across Singapore and China. I have enjoyed the distinct privilege of working with some of Singapore’s finest brands.

2020–2022

Marketing Director

I led marketing for Popsical Karaoke, dominating the Singapore and Malaysia markets. My focus: expansion; driving E-Commerce sales on various platforms, boosting channel and distributor sales, crafting collateral, brand marketing, forming partnerships, and managing influencers with precision.

Efficiency was key. I implemented growth strategies with utmost resolve, achieving objectives with ruthless focus.

2018 – 2020

Digital Marketing Lead

In my role at Garmin, I led digital marketing initiatives across Indonesia, Malaysia, Myanmar, Philippines, Thailand, Singapore, and Vietnam. Key responsibilities included crafting social media strategies for engagement, driving digital traffic through SEO, SEM, GDN, and Audience Targeting, optimizing E-Commerce platforms, fine-tuning conversion funnels, designing chatbots for customer support, leveraging influencer marketing and community engagement, and spearheading initiatives like Garmin Run to fuel growth in sports.

2010 – 2018

Freelance Designer and Marketer

I have been intermittently freelancing for quite some time. Throughout the years, I’ve had the opportunity to collaborate with a diverse array of agencies, including notable names such as Ogilvy Redworks, StrategiCom, Upsidedown Concept, and Resonance PR, among others.