An eCommerce business without a robust email marketing strategy is like a defanged python. You simply cannot compete with your competitors if you don’t make email a priority. Email marketing can seem overwhelming, especially when every marketer is also thinking about social media, SEO, and content marketing. I’m not suggesting you drop those things, but I am suggesting that you take a closer look at how email could explode your business. After all, 91% of consumers check their email every …
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Hello! I am Myron Tay, a digital marketing specialist and certified management consultant specialising in sme grants application for Branding and Digital Marketing in Singapore with over 15 years of experience working with MNCs, startups, small businesses and individuals to achieve their digital marketing goals.
Do you feel that your online business isn’t growing as fast as you would like? Or maybe you’re a complete newbie at all of the digital marketing stuff. I can help! Businesses and individuals are not so different when it comes down to things like website design, search engine optimisation, social media, content marketing, link building, email marketing and other forms of digital marketing. There are many important parts to running an online business or a website and it's more than what just Google Analytics or Google Adwords can give you. That's where I come in! I have helped a wide range of clients achieve their digital marketing objectives - From Facebook to LinkedIn, Google Adwords & Programmatic Ads and everything in between, I am here for all-round digital advice.
Local marketing, particularly local Search Engine Optimisation (SEO), is going to be one of the big things that companies improve upon as we enter into the New Year. Local SEO is more important than ever as Google continues to update their algorithm and try to give users the move relevant results, which is most often local results. The only trouble is that optimizing your website for local SEO takes time and careful planning. In many cases, companies will hire and …
Digital marketing is the marketing of a website, application, or another online service. It involves the use of technologies such as email and social media to promote products and services. The benefits of digital marketing include improved customer satisfaction and better conversion rates, increased brand awareness, increased sales, and reduced cost. Digital marketing has become an essential part of our company’s strategy. We understand that digital marketing is important in building our brand and identity, but it’s also important to …
Any marketing industry individual will tell you that marketers love buzzwords. Whatever the current new trend is, clients hear it and want it. Social Media has been the most famous buzzword but it is important to realise that it is not just a trend. The start of any good business is a relationship. Whether it is a handshake or a swipe of a credit card, there is a bond of trust that is built between the customer and the business. …
If you are like most people; when thinking of ideas for website content you go back to articles and written content. While one of the most important aspects of having great content is great and unique writing, there is a lot of content that many people overlook that is a part of the total marketing package. When you think of any business, what is the first thing that you think of? More than likely, what you attach to the business …
I am continually amazed at just how confusing the average website is for the average user. There are great lessons to be learned from watching a new user navigate a website in an attempt to achieve their goals. If you’ve just spent three months or more working closely with your web design partner building your site from the ground up, you never get the opportunity to experience the finished website through the eyes of a customer visiting for the first …
The most successful companies over the coming years will be the ones who don’t shout at customers. Instead, they will listen to them, be honest with them, empower them, build relationships with them, and connect them with other like-minded people. If companies do these things well then they will turn their customers into powerful advocates for whatever it is they are trying to sell. They’ll create tribes of influencers, rather than demographics of consumers. They’ll create a movement of passionate …
I’ve been thinking a lot recently about what makes a great online experience as opposed to one that’s merely OK. And what does it for me is the experience that shows me that someone cares about me. You know – that warm, fuzzy feeling that instead of just slapping this thing together this thing that I’m looking at – that I’m using – someone has gone the extra mile and really put in the extra effort to make my experience …
You can’t bullshit web users. They’re determined to get what they want as fast as they can. If you don’t give it to them they’ll find it somewhere else. Listen to what users want and give it to them in the easiest, most direct way possible. If you’re not doing that already, you’re doing something wrong. You need to change what you do. You need to do it now. Users first. Design second. When we’re designing the 狮城攻略 (http://scgl.sg) website, …
Too often websites and applications are produced without a clear, objective understanding of the “real needs” of their end-users. These needs are generally very different from the perceived needs that are thought to be accurate by particular stakeholders in a project. It’s important to take the time to ensure that these real needs are clearly found and understood by all involved. Without adequate discussions, observation, and validation of ideas with stakeholders and users, it is pretty much impossible to know …
Today I had a stark realisation: I no longer depend on Google to find stuff. I still use it to locate things: e.g. “klook activities”. But I rarely – if ever – use it to find businesses, places to visit, interesting blogs, etc. The difference between finding something and locating something might seem mere semantics, but it is essential to this discussion. When you’re trying to find something you don’t know exactly what you’re looking for – you are searching …
狮城攻略 was a pet project created inhouse at Otaku a year ago, to create a Singapore-centric online publication for Chinese nationals to assimilate and live as Singaporeans over WeChat (scgl910); and a little over half a year back we launched the web version of the page. Today, we touch on more topics that are relevant not just to this group of people but for those who are more versed in our mother tongue. We’ve noticed that most content portals produced locally …