It appears to be quite easy: “If the Chinese consumers are my target audience, do you need to have a mandarin language version of our corporate website?” The answer is pretty strightforward. If you present your website in mandarin to the Chinese, you will be considered to be a more relevant business – at least you are able to convey the right message to these individuals and gives the impression that you do care. But this doesn’t mean that these …
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Hello! I am Myron Tay, a digital marketing specialist and certified management consultant specialising in sme grants application for Branding and Digital Marketing in Singapore with over 15 years of experience working with MNCs, startups, small businesses and individuals to achieve their digital marketing goals.
Do you feel that your online business isn’t growing as fast as you would like? Or maybe you’re a complete newbie at all of the digital marketing stuff. I can help! Businesses and individuals are not so different when it comes down to things like website design, search engine optimisation, social media, content marketing, link building, email marketing and other forms of digital marketing. There are many important parts to running an online business or a website and it's more than what just Google Analytics or Google Adwords can give you. That's where I come in! I have helped a wide range of clients achieve their digital marketing objectives - From Facebook to LinkedIn, Google Adwords & Programmatic Ads and everything in between, I am here for all-round digital advice.
The current pandemic has been an interesting ride for brick-and-mortar, multi-channel retailers. Reading the headlines, many retailers believed that they too could be eclipsed by an online pure-play that had access to the capital and multiples of the public markets. Given the equity market valuations at the time, who wouldn’t? Heated conversations during this time ranged everything from “how fast can we build this site?” to “is there a potential to carve this division out?” to “how much more can …
Have fun, it brings a smile to your face and the world around you becomes more enjoyable. If you can make people smile, they will be more likely to open your message and read it. And if they’re reading it, then they will be more likely to like what you have to say.
In today’s global marketplace, businesses are increasingly looking for the best ways to improve organizational efficiency and can reap the benefits of having an ERP system. In fact, having an ERP system in your business ecosystem is no longer an option anymore. It is a requirement for any growing business or entrepreneur to use it as an essential tool to manage its operations efficiently. Since there are so many ERP systems available in Singapore today, it can be overwhelming for …
Normally making a campaign is simple, at least in theory. The client has the money and the final objective, the agency brings the creative and strategic vision to get there, and everyone else – the talent – are paid to do what they’re told. Of course, they’re all experts in what they do, and utterly indispensable to the final result, but they’re playing a role in a plan dreamt up by the agency. But YouTube is another country, and working …
We live in an Internet age, and what that means is that we live in a world of engineering. Our world is largely shaped by the ideas brought forth by engineers which creates systems that are increasingly built to work on the engineering principle – which means, if it is engineered well enough, it will function as intended without fail. It also means it’s all binary, measurable, and trackable. Everything’s out in the open. It’s easy to see what’s going …
Why are we fans of particular brands? What makes us not just buy its products, but actually enter a mental state in which we embrace myths, symbols and the power that comes from a whole community of like-minded fans? How does the phenomenon begin? We become confident of a brand through incremental positive experiences with the brand’s performance. We develop favourable attitudes towards the brand as it gradually becomes a part of our daily routine. We find ourselves looking out …
The goal of any business website is to generate more leads for the company. It’s a very easy concept to understand, but succeeding in generating consistent leads can be tricky to execute. In some cases, you will find that your efforts that were once generating plenty of leads have begun to grow old and become less effective in attracting prospects. If you feel like your company has hit a wall in terms of lead generation, check out these ideas for generating …
Few forms of marketing tools have as much of an impact on your business as your logo. So it is no wonder that you may want to hire a professional to design a logo for your business. But with so much information floating around it can be hard to know what to look for and what to avoid. This blog will look at the different things that you should consider when looking at logo design to make sure that you …
Two of the most popular trends in marketing right now are growth hacking and content marketing. Growth hacking is a marketing technique designed to turn clever hacks into fast-paced product growth. Content marketing is also about growth; if you’re creating content, you’re doing it because you want to grow your traffic and reach more people. If you’ve incorporated either into your marketing plan, you’ve likely seen promising results… so why not take it a step further? What if there was …
Starting this May, we’re (Otaku Interactive) moving our office to a bigger and brighter environment in Yishun, where we will have plentiful space to serve your every need. By taking advantage of a larger workplace for our larger team, we will have closer cooperation and communication within our company. This centralized workplace will allow us to well coordinate with different functions, in order to provide you with one-stop marketing, event and printing solutions. Our contact number and email remain the …
Usability and usefulness are the key measures of superior user experience. Where these are not delivered, the experience will not meet the needs of the consumer. These five pointers describe what will make an incredible user experience.